Channel 4 and FilmNova Announce All-Female Production Team for Adobe Women’s FA Cup coverage
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New Broadcast Partnership and Creative Approach
Channel 4 has partnered with FilmNova to broadcast the Adobe Women’s FA Cup, beginning with the 2023-24 season. The coverage will feature a fresh approach, including a new presenting duo comprised of Maisie adam and Jill Scott as announced by Sport Industry Biz. the broadcast will also include a feature called ‘Road to wembley’, filmed in the host towns leading up to matches, aiming to connect the competition to its local communities.
This partnership marks a notable moment for women’s football broadcasting, with Channel 4 aiming to bring a “modern, joyful and rooted” feel to the coverage, according to Lucy Cutler, Executive Producer at FilmNova.
Breaking Ground with an All-Female Production Team
A defining characteristic of this new broadcast is the commitment to gender equality behind the camera. FilmNova has assembled an all-female leadership team for all top-line production roles.This includes lucy Cutler and Alison Lombardi as Executive Producers, Gemma Knight as Match director, and Lucy Barber as Match Producer.
Alison Lombardi highlighted this achievement, stating that the team has “broken the mould off-screen” by ensuring female industry professionals lead the production. This initiative represents a notable step towards greater depiction for women in sports broadcasting,an area historically dominated by men.
channel 4’s Vision for the FA Cup Coverage
Pete Andrews,Head of Sport at Channel 4,expressed enthusiasm for the collaboration with FilmNova. He emphasized the production company’s “creative vision,fun,fan-focussed and full of character” will deliver a “genuinely fresh” experience for viewers. Channel 4’s commitment to the Adobe Women’s FA Cup underscores its broader dedication to showcasing women’s sports and expanding its audience.