Take-Two CEO Strauss Zelnick Admits Nervousness Over GTA 6 Launch
- Strauss Zelnick, the chief executive officer of Take-Two Interactive, has acknowledged that he is wrestling with some nervousness regarding the upcoming November launch of Grand Theft Auto 6.
- Zelnick shared these reflections on April 28 during a conversation at the inaugural Interactive Innovation Conference, held at the Fontainebleau Las Vegas.
- Take-Two Interactive operates a collection of major gaming labels, including 2K, Zynga, and Rockstar Games.
Strauss Zelnick, the chief executive officer of Take-Two Interactive, has acknowledged that he is wrestling with some nervousness
regarding the upcoming November launch of Grand Theft Auto 6
.
Zelnick shared these reflections on April 28 during a conversation at the inaugural Interactive Innovation Conference, held at the Fontainebleau Las Vegas. The discussion was conducted with Jennifer Maas, a senior business writer for TV and video games at Variety.
Corporate Strategy and Performance
Take-Two Interactive operates a collection of major gaming labels, including 2K, Zynga, and Rockstar Games. The company anticipates that the unveiling of GTA 6
will deliver a blockbuster performance.
During the event, Zelnick also addressed the organizational turnaround at Zynga and emphasized the strategic importance of investing in original properties.
Zelnick attributed the company’s potential for success to the quality of its workforce and the expertise found within its various branches.
We’re blessed that we have some of the greatest creative talent on earth working inside the four walls of Take-Two and all of our affiliates.
Strauss Zelnick