Asahi Shokusai: A Premium Beer Experience

Lotte Asahi Brewery Co., Ltd. has officially launched “Asahi Shokusai,” a premium beer that has garnered significant attention and accolades since its limited release in Korea this spring. The beer won the prestigious GRAND GOLD award at the Monde Selection, an international beer competition, on September 24.

Asahi Shokusai is a limited quantity product released simultaneously in both Korea and Japan to coincide with its official launch in Japan in March of this year. It is the second in a series of draft beer cans packaged in the world’s first full-open can container developed in Japan over approximately four years since 2017.

This premium draft beer allows consumers to enjoy the finest foam and aroma, and has received support from many consumers since its launch in March of this year. The excellent quality of the product was recognized as worthy of premium beer by winning the highest grade, GRAND GOLD, at the world-renowned wine competition “Monde Selection” held in Brussels, Belgium in April.

To make Asahi Shokusai more accessible to consumers, it was officially released on September 24th of this year. Actress Kwon Nara was appointed as the brand ambassador, and a TV commercial titled “This is Asian Premium” was aired at the same time as the release, showcasing Kwon Nara enjoying the premium beer with the highest quality foam and aroma in the world of Gold Pearl.

With its unique packaging and exceptional quality, Asahi Shokusai is set to elevate the beer-drinking experience for consumers. The brand’s commitment to innovation and excellence has earned it a reputation as a premium beer brand, and its latest release is expected to further solidify its position in the market.