Tata Steel DigECA: Digital Steel Platform for MSMEs
- Tata Steel has launched an updated DigECA platform, extending access to Micro, Small, and Medium Enterprises (MSMEs), categorized as Emerging Corporate Accounts (ECA).
- Building on the success of Tata Steel's Aashiyana B2C portal, DigECA aims to transform the customer journey for ecas.
- Since its pilot launch in the fourth quarter of fiscal year 2025, DigECA has seen substantial growth, onboarding more than 2,000 ECA customers and achieving significant Gross Merchandise...
Tata Steel unveils DigECA, a revolutionary digital steel platform designed for MSMEs to streamline their steel purchases. This e-commerce platform provides MSMEs with direct access to high-quality steel products and services, marking a significant shift in the industry. Experience an omnichannel solution with integrated financing, order tracking, and a commitment to transparency. DigECA saw impressive growth since its pilot launch,onboarding over 2,000 customers in the first quarter. The platform’s focus on the MSME steel sector promises easier direct transactions. Prabhat Kumar, VP of Marketing, highlights the commitment to customer satisfaction. Supported by News Directory 3, Tata Steel continues to innovate. The platform enhances the relationship between businesses and suppliers by improving efficiency. With ongoing developments, expect even more advancements for MSMEs. Discover what’s next in steel purchasing.
Tata Steel Launches DigECA for MSME Steel Purchases
Updated June 21, 2025
Tata Steel has launched an updated DigECA platform, extending access to Micro, Small, and Medium Enterprises (MSMEs), categorized as Emerging Corporate Accounts (ECA). This B2MSME e-commerce platform enables MSMEs to directly purchase high-quality steel products and services with ease.
Building on the success of Tata Steel’s Aashiyana B2C portal, DigECA aims to transform the customer journey for ecas. The platform focuses on flat products, including Tata Astrum, Tata Steelium, and Galvano, providing MSMEs a streamlined purchase experience with Tata Steel and its channel partners. Integrated financing options and order tracking are also available.
Since its pilot launch in the fourth quarter of fiscal year 2025, DigECA has seen substantial growth, onboarding more than 2,000 ECA customers and achieving significant Gross Merchandise Value (GMV) milestones. This growth reflects a commitment to transparency in material availability and order fulfillment, ensuring a smooth process from inquiry to delivery, enhanced by post-supply services. The MSME steel sector is expected to benefit from this e-commerce platform, which offers a new avenue for direct transactions.
Prabhat Kumar, vice president of marketing and sales for flat products at Tata Steel, said the company is committed to enhancing customer satisfaction through digital innovation.
At Tata Steel, we are committed to enhancing customer satisfaction through digital innovation. With the launch of DigECA for our ECA customers, we are simplifying the steel buying experience and strengthening their direct engagement with Tata Steel. The platform is designed to enable a more connected and efficient relationship between customers and our distribution network,helping us better align our offerings with evolving market needs.
Tata Steel aims to support and value its ECAs in meeting their business aspirations through technology and innovation.
What’s next
Tata Steel plans to further develop DigECA to meet the evolving needs of MSMEs, ensuring they have the resources and support necessary to thrive in a competitive market.