TCL, a⁣ global technology ⁤leader, has announced a partnership with freestyle skiing sensation Eileen⁣ Gu as its new Global Brand Ambassador. This collaboration underscores TCL’s dedication to the Olympic⁣ Movement as‍ a ⁤Worldwide ⁣Olympic ‍Partner.

Gu,who achieved the historic feat of becoming the youngest Olympic champion in ⁢freestyle skiing ⁤at ⁣18 ⁣and the first to win⁤ three medals at a⁤ single winter Olympics,embodies TCL’s core ​philosophy of “Inspire Greatness.”

“I’m thrilled to take ‍on this exciting ​new role as Global Brand Ambassador for Team TCL,” said Gu. ⁣”TCL shares in the mission to⁣ change the world through passion and courage. Every time I hit the‌ slopes,I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations.With⁣ the Olympic Winter Games Milano Cortina 2026 approaching, I‍ look forward to ‌celebrating every moment of aspiration and triumph with TCL.”
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This partnership extends beyond athletic endorsement. It aligns with TCL’s “TCLforHer” initiative,a program‍ dedicated to advancing women’s empowerment through technology and cultural support. TCL has already invested in⁢ female-focused programs, supporting ⁤over‍ 2,000 young women through educational initiatives.

⁤ “Eileen ⁣Gu ​is an athlete who pushes boundaries,” stated Wei Xue, Vice President and ESG Director of TCL Technology, and Chairman of the TCL Charity‌ Foundation. “Her spirit and passion align⁢ with our vision to empower more women to achieve⁢ extraordinary lives. ‍TCL looks forward to building on ⁢our collaboration as we work towards next​ year’s Winter Olympics.”

TCL’s‌ commitment to the Olympic Games ⁤was ⁢further⁣ solidified‍ in February with a worldwide Olympic and paralympic Partnership with the International Olympic Committee (IOC). This was​ recognized in June​ with the addition of TCL to the donor’s Wall at the ‍Olympic Museum ‌in Lausanne, Switzerland, ⁣marked by a commemorative​ stone unveiling.