Team Brady & Bombay Sapphire: E1 Championship Partnership
Team Brady, led by Tom Brady, and Bombay Sapphire have joined forces for the 2025 UIM E1 World Championship, promising an exciting season of electric boat racing. This partnership highlights the intersection of luxury and innovation in sports entertainment as the team seeks to defend its title. The collaboration, beginning in Dubrovnik, Croatia, will continue through monaco, Lake Maggiore, and culminating in Miami. Bombay Sapphire becomes one of Team Brady’s first sports team sponsorships.This alliance promises to bring dynamic developments to luxury branding. This is a major announcement that you can also find on News Directory 3. Discover what’s next as Team Brady and Bombay Sapphire make waves.
Team Brady Announces Bombay Sapphire Partnership for UIM E1 World Championship
Updated June 27, 2025
Team Brady, owned by NFL star Tom Brady, has secured a partnership with Bombay Sapphire for the 2025 UIM E1 world Championship race series.The reigning champions will collaborate with Bombay Sapphire throughout the season, culminating in the final race in Miami.This sponsorship is part of Bombay Sapphire’s global campaign as the official gin partner of the UIM E1 World Championship.
The electric raceboat series, UIM E1 World Championship, features teams owned by celebrities including Virat Kohli, Didier drogba, Rafael nadal, Will Smith, and Marc Anthony.The partnership between Team Brady and Bombay Sapphire highlights the intersection of luxury, innovation, and sustainability in sports entertainment.
The alliance kicked off at the season’s start in Dubrovnik, Croatia, and will continue at racing venues such as Monaco, Lake Maggiore, and Miami.
“We’re thrilled to be welcoming Bombay Sapphire as a new partner to the team, and to have the honor of being one of their frist sports team sponsorships,” said Ben King and Joe Sturdy, co-team principals of Team Brady. “We have a lot planned for the rest of the season and are thrilled to have Bombay Sapphire’s support as we seek to retain our Championship for this year.”
”We’re thrilled to join forces with Team Brady - reigning World Champions and true pioneers in E1 – with their relentless pursuit of excellence, that perfectly mirrors the artistry that goes into every drop of our gin,” said Natasha curtin, global brand VP, Bombay Sapphire. “We’re incredibly proud to become part of the Team Brady family and can’t wait to see what this electrifying 2025 season brings.”
What’s next
Team Brady will continue to compete in the UIM E1 World championship, aiming to defend their title with the support of Bombay Sapphire. The partnership promises to bring exciting developments in the world of electric racing and luxury branding.