Innovative technology brand TECNO today announced its collaboration with Hasbro’s TRANSFORMERS franchise. This exciting promotion will include the release of a brand new TRANSFORMERS Edition on the TECNO SPARK 30 Series in September, reinforcing TECNO’s commitment to providing more impactful and personalized product experiences with vibrant and iconic design for Gen Z and modern young consumers.
Through this collaboration, TECNO will channel iconic robots including Optimus Prime and Bumblebee, the heartbeat of the TRANSFORMERS universe, bringing best-in-class performance enhancements and design innovations through the upcoming SPARK Series to elevate the smartphone experience the user. The new TRANSFORMERS edition will feature the iconic TRANSFORMERS elements on its exterior design and user interface, while retaining the exceptional seamless performance and robust durability of the SPARK Series.
Jack Guo, General Manager of TECNO said:
« We are very proud to join the powerhouse TRANSFORMERS franchise. This collaboration is a testament to TECNO’s relentless pursuit of modern design and technological innovation, reflecting our ongoing efforts to form strategic partnerships that resonate with the passions of young consumers worldwide in order to strengthen our connection with them. »
The TRANSFORMERS franchise has captured the hearts of millions around the world with visionary storytelling and characters that embody fearless courage, unwavering justice, and an indomitable spirit. The franchise enjoys immense popularity and has a strong following among fans of all ages around the world, and the crossover between TRANSFORMERS enthusiasts and Gen Z TECNO and the young user base finds a powerful synergy. The launch of the SPARK 30 series will be even more memorable as it is timed in conjunction with the 40th anniversary of the TRAMSFORMERS franchise, to coincide with the release of the new TRAMSFORMERS movie, TRANSFORMERS ONE. Consumers can expect a series of exciting joint marketing initiatives to be introduced after the official unveiling of the SPARK 30 series.
“Working with TECNO, we are excited to bring the TRANSFORMERS franchise to new audiences in the form of a new advanced and powerful intelligent device. Promotions like this one allow us to explore new ways to engage and inspire long-time and new fans of the TRANSFORMERS universe, especially as we celebrate its 40th anniversary and the new worldwide theatrical film, TRANSFORMERS ONE. » said Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro.
The first full-length CG animated film of The TRANSFORMERS, TRANSFORMERS ONE, will be released on September 20, 2024. TRANSFORMERS ONE is the untold origin story of OPTIMUS PRIME and MEGATRON, better known as sworn enemies, but once bonded friends as brothers he changed. the fate of Cybertron forever. In the first ever CG-animated TRANSFORMERS movie, TRANSFORMERS ONE features an all-star voice cast, including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi with Laurence Fishburne, and Jon Hamm.
The TECNO SPARK Series aims to be the most compelling smartphone tailored for Gen Z and the younger generation across the industry. Already loved by over 80 million users worldwide, the SPARK series is characterized by its youthful, vibrant and trendy iconic design, powerful overall performance and universal camera capability, making it a favorite choice in its price bracket . More details about TECNO SPARK 30 Series and TRANSFORMERS Edition and customized features will be released soon.
