Tecnosystemi: An Italian Success Story in Air Conditioning

An Italian company‍ specializing in air conditioning products, has carved out a unique⁣ path to success. Eschewing the trends of acquisition adn consolidation, they’ve remained independent, family-owned, and unlisted on the stock exchange. Their leaders shared the secrets behind their achievements and their vision for the future.

The Foundation of Success: Hard Work and Italian Identity

When asked about their success, one of the leaders emphasized, “Per prima cosa, lavorando molto,⁢ con tanta creatività e tanta passione.” (First of all, working hard, with a lot‍ of creativity ⁤and a lot of passion). This dedication has translated into strong financial performance, attracting the⁢ attention of ⁣investors. Yet, they’ve resisted the allure of acquisition, ‍remaining the only European air conditioning company outside of a buying group.

This decision stems from a deep commitment to their values and production. “Siamo talmente legati alla nostra produzione e ai nostri valori, che non siamo affascinati da chi viene a fare shopping‍ nel nostro Paese.” (We are so attached to our production and our values, that we are not fascinated by those ⁢who come to shop in our country). They believe in the strength of Italian family businesses, arguing that financial interests can erode uniqueness. “Noi siamo la dimostrazione che il lavoro paga ⁤sempre e che essere unici premia.” (We are the ⁢demonstration ‍that work always pays off and that being unique pays off).

Their strategy involves continuous enhancement and innovation. While competitors have pursued consolidation, this company focuses on collaboration within its supply chain. This approach fosters teamwork, enhances work quality, and integrates innovation and training.

International Growth and Managerial Strength

Looking ahead, the company sees significant opportunities for international expansion. They feel confident in their strong structure and innovative product growth.The plan is to strengthen their presence through representatives and agencies, while continuing to invest heavily in innovation.

Recognizing the importance of internal expertise, they are also building a strong ⁣managerial team. “Oltre alla parte esterna della vendita stiamo lavorando molto per creare un asse manageriale forte, perché le‍ competenze verticali sono fondamentali per gestire il business.” (In addition to ⁢the external sales part, we are working hard to create a strong managerial axis, as vertical skills are essential ‍to manage the business). They believe that “Oggi ⁣coraggio significa essere ⁢fedeli alla propria natura.” (Today courage means‍ being true to one’s nature).

The Power of Listening to Customers

A key element of their success is their close collaboration with customers.”puntando ⁣molto sulla collaborazione con i clienti,sono loro che ci indicano le novità,le esigenze del mercato‍ e i prodotti che vengono richiesti.” (Focusing a lot on collaboration with customers, they are the ones who indicate the news, the needs of the market and the products that are requested). This feedback loop allows them to identify areas for improvement and new applications for their products. “L’ascolto è fondamentale. È grazie all’ascolto che troviamo sempre le soluzioni.” (Listening is essential. It⁣ is thanks to listening that we always ⁤find solutions).

Their strength lies in their ability⁣ to listen, understand needs, and develop innovative products while maintaining high quality standards. While some competitors prioritize other factors, this company focuses on product excellence. “Siamo convinti che l’eccellenza valga l’investimento.” (We are convinced ⁣that excellence ⁤is worth the ⁤investment). This commitment is validated by positive customer feedback and loyalty.

Navigating Global Trade ⁢Challenges

The company is closely monitoring global trade developments, including potential tariffs. They recall⁣ the raw material speculation of 2022, which forced them to stockpile supplies. While the post-Covid bubble has subsided, they recognize that tariffs could disrupt markets and create new speculative increases.

Understanding the importance of key materials like copper, sheet metal, and plastic, they emphasize ⁣the need for resilience and prudent pricing. “bisogna tenere duro e fare una politica oculata dei prezzi.” (You have to hold on and make a careful price policy). Their strategy focuses on EBITDA (earnings⁣ before interest, taxes, depreciation,‍ and amortization) rather then just revenue, enabling them to invest in sustainability initiatives.

They recognize that sustainability is increasingly valued by banks, who favor companies with concrete sustainability⁣ plans and reports.

the Tecnosystemi factory

Sustainability and the Future

As a Benefit Corporation, sustainability has been a core ‍value from the⁤ beginning. They acknowledge the debate around the Green Deal, ⁣suggesting that the initial goal of eliminating production waste by 2030 may have been overly optimistic. However, they believe that abandoning sustainability is not⁢ the answer.

They have obtained EPD (Environmental Product Declaration)⁣ certification for two of their core product lines, demonstrating their commitment ⁤to ⁤environmental labeling. Tecnosystemi is⁣ investing heavily in ⁢research and environmental labeling, envisioning ‍a future ⁣where designers specify materials based on environmental impact. Companies‍ that can offer products with environmental labels, demonstrating a commitment to reducing their carbon footprint throughout the product lifecycle, will have a competitive advantage.

They emphasize that “La sostenibilità⁣ non deve essere solo una ⁢moda da ⁣cavalcare, ma un impegno costante che applichiamo ogni giorno, perché altrimenti rischiamo di creare solo bolle.” ⁤(Sustainability⁤ should not only be a fashion to ride, but a constant commitment that we apply every day, as or ⁢else we risk creating only bubbles).

Building a Team with Shared Values

The company⁢ prioritizes shared values when hiring.”Sicuramente al primo posto c’è la condivisione degli stessi valori.” (Surely in the first place there is the sharing ⁣of the same values). They prefer someone who aligns with their vision, even if less experienced, ⁤over a highly qualified candidate who ⁤may leave for other opportunities. “Il senso ⁤di appartenenza è fondamentale.” (The sense of belonging is fundamental).

Employee‍ Welfare and a Family Atmosphere

To foster a sense‍ of belonging, they implement various welfare initiatives. They organize company events twice a year for all 170 employees, creating a family atmosphere.⁣ They also offer extensive prevention and screening programs, prioritizing employee ‍health. A popular initiative provides employees with 1,000 euros annually⁣ to ‍spend on family needs,from‍ schoolbooks to elder care. “Pensiamo che oltre a chiedere il massimo,si debba anche saper dare.” (we think that in addition to asking for the maximum,we must also know how to give).