TelevisaUnivision & Apple Partner for Spanish-Language F1 Coverage in US

TelevisaUnivision, the leading Spanish-language media company, has partnered with Apple to bring dedicated coverage of Formula 1 racing to audiences in the United States. The collaboration will see one Formula 1 race simulcast on Univision, the most-watched network among U.S. Hispanics, accompanied by exclusive pre- and post-race programming tailored for Spanish-speaking viewers.

The agreement, announced on March 5, 2026, expands the reach of the sport to a significant demographic within the U.S. Market. Marco Liceaga, Senior Vice President of Sports Rights Acquisitions & Commercial Partnerships at TelevisaUnivision, emphasized the growing popularity of Formula 1 in the U.S. And the strong connection Hispanic fans have with the sport, citing TelevisaUnivision’s experience as the official broadcast partner in Mexico. “We’re excited to work with Apple in expanding our coverage of the sport,” Liceaga said, “bringing the energy and F1 thrills to Hispanic audiences across the U.S. All season long.”

The specific race selected for the simulcast will be announced at a later date. Beyond the live broadcast, TelevisaUnivision will actively promote Apple TV’s Formula 1 coverage across its multiplatform ecosystem, including highlights on Univision and TUDN, and integration within studio programs like “La Jugada” and “Contacto Deportivo.” This cross-promotion aims to drive viewership to Apple’s exclusive F1 content.

Apple’s entry into exclusive U.S. Formula 1 broadcasting began with the 2026 season, securing rights through 2030 in a deal reportedly worth around $140 million annually. This partnership with TelevisaUnivision represents a strategic move to broaden its audience and tap into the rapidly growing Hispanic sports market. Apple has further expanded its sports portfolio with a recent agreement with Netflix, allowing the streaming platform to simulcast the Canadian Grand Prix live in the U.S. On May 24.

In a reciprocal arrangement, Apple will simulcast the eighth season of Netflix’s popular docuseries, Drive to Survive – covering the 2025 F1 season – on its Apple TV+ streaming service. This exchange highlights a collaborative approach to expanding Formula 1’s reach and engaging different fan bases.

The partnership with Apple strengthens TelevisaUnivision’s already robust Spanish-language sports portfolio. The company currently holds broadcasting rights to a wide range of popular sports, including Liga MX and Liga MX Femenil (Mexican soccer), Leagues Cup, the UEFA Champions League and Europa League, Mexican national team competitions, Concacaf tournaments, Major League Baseball, and the United Soccer League. The addition of Formula 1 further solidifies its position as a leading provider of sports content for the U.S. Hispanic community.

Interest in the upcoming F1 season is heightened by the presence of Sergio Perez, the sole Mexican driver on the grid, who will compete for the new Cadillac team. Perez’s participation is expected to draw significant viewership from Hispanic fans, further amplifying the impact of the TelevisaUnivision-Apple partnership.

TelevisaUnivision’s commitment to Formula 1 extends beyond the U.S. Market. The company’s parent organization, Grupo Televisa, already holds broadcast rights to F1 in Mexico through the 2028 season, secured in a deal announced last October. This demonstrates a comprehensive strategy to cater to the sport’s growing Hispanic fanbase across North America.

The 2026 Formula 1 season is already underway, having commenced with the Australian Grand Prix in Melbourne on Sunday, March 8. The season will consist of 24 rounds, culminating in the final race in Abu Dhabi in early December. The partnership between TelevisaUnivision and Apple is poised to play a key role in shaping the narrative of the season and connecting with a vital segment of the American sports audience.