The Ashes: Cricket’s Business Rivalry Explained
- Here's a breakdown of the sponsorship and broadcast details for the 2025 Ashes series, based on the provided text:
- * Principal Partner (Front-of-Shirt): Westpac Bank (4-year deal, reportedly worth AUS$40 million / US$25.9 million).
- * Principal Partner (Front-of-Shirt): Toyota (replacing Cinch).
Ashes 2025 Sponsorship & Broadcast Overview
Here’s a breakdown of the sponsorship and broadcast details for the 2025 Ashes series, based on the provided text:
Broadcast Rights:
* Australia: Shared between Seven and Foxtel.
* UK: Exclusive live coverage on TNT Sports.
Sponsorship – Cricket Australia (CA):
* Title Sponsor: NRMA Insurance (extended partnership).
* Principal Partner (Front-of-Shirt): Westpac Bank (4-year deal, reportedly worth AUS$40 million / US$25.9 million).
* Apparel Supplier: asics (deal until 2028).
* Platinum Partners: NRMA Insurance, Kentucky Fried Chicken (KFC), Origin Energy (sleeve sponsor), Toyota.
* Gold Partners: Asics, Aussie Broadband, Bet365, Chemist Warehouse, HCLTech, Liquorland, Qantas, Weber, Woolworths.
* Silver Partners: Gatorade, Gillette, Kookaburra, McGuigan Wines, nu-Pure.
Sponsorship – England and Wales Cricket Board (ECB):
* Principal Partner (Front-of-Shirt): Toyota (replacing Cinch).
* Apparel Supplier: Castore (10-year deal worth UK£25 million / US$32.7 million).
* Sleeve sponsor: KP Snacks-owned Tyrells.
* Other Partners: Chapel Down, Cognizant, IG, Initial, metro Bank, Rado, rothesay, SunGod, Vitality, Zoopla (official property partner).
Financial performance:
* Cricket Australia (CA):
* Revenue increased to AUS$453.7 million (US$294.6 million) due to a new domestic media deal and India series revenue.
* Net deficit of AUS$11.3 million (US$7.3 million) due to increased costs.
* England and Wales Cricket Board (ECB):
* Pre-tax profit of UK£2.6 million (US$3.4 million) - a significant decrease from the previous year.
* Turnover decreased to UK£319.6 million (US$418.5 million).