Big 12’s 12.12 Day Returns with Bigger Giveaways and Expanded Community
Big 12 Conference Expands “12.12 Day” Festivity with Epic Giveaways
Dallas,TX – the Big 12 Conference is doubling down on its commitment to fan engagement with the second annual “12.12 Day,” a full day of social media giveaways designed to celebrate the conference’s athletes, fans, and communities.
Marking December 12th as a day of unity and excitement, the Big 12 partnered with creative agency Translation to craft a social-first campaign packed with engaging and shareable content. This year’s celebration takes on added importance with the addition of four new teams – Arizona, Arizona State, Utah, and Colorado – expanding the Big 12 family and amplifying the reach of “12.12 Day.”
Last year’s inaugural “12.12 Day” saw extraordinary results, reaching over 458,000 accounts and generating 435,000 in-feed post impressions, leading to a gain of over 2,900 new followers. This year, the Big 12 is upping the ante with even more elusive giveaways, including a DoorDash bundle, Microsoft Surface, an Xbox and EA College Football 2025, a WWE x Big 12 belt, and more.
“12.12 Day” is more than just a day of giveaways; it’s a chance for the Big 12 to connect with fans, both old and new, and celebrate the unique spirit of the conference. by bridging generations and fostering a sense of belonging, the Big 12 is building a lasting legacy of togetherness.
Big 12 Conference Goes Big with “12.12 Day” Giveaways: An Exclusive Interview
NewsDirectory3.com: Today, to discuss the Big 12 Conference’s second annual “12.12 Day” and its expanded reach, we’re joined by [Specialist Name], [Specialist Title] at the Big 12 Conference. Welcome.
[Specialist Name]: Thank you for having me!
NewsDirectory3.com: After the immense success of last year’s inaugural “12.12 Day,” what prompted the decision to expand the festivity this year?
[Specialist Name]: We were absolutely overwhelmed by the response to our frist “12.12 day.” The engagement from our fans was amazing. With the addition of four new teams to the Big 12 family, we saw an chance to make this year’s celebration even bigger and better, encompassing a wider community and welcoming new fans to the Big 12 experience.
NewsDirectory3.com: This year’s giveaways are truly impressive. Can you share some highlights with our readers?
[Specialist Name]: Absolutely! We’ve got something for everyone this year. Think DoorDash bundles for those game-day cravings, a Microsoft Surface for the tech-savvy fans, an Xbox and EA College Football 2025 for the gamers, a one-of-a-kind WWE x Big 12 championship belt for the wrestling enthusiasts, and much more!
NewsDirectory3.com: It’s clear that “12.12 Day” is more than just about prizes. What is the ultimate goal of this initiative?
[Specialist Name]: You’re right. While the giveaways are exciting, “12.12 Day” is truly about celebrating our fans, our athletes, and the spirit of the Big 12.
It’s a day to bridge generations, welcome newcomers, and remind everyone why they love being part of this incredible conference.
NewsDirectory3.com: How can our readers participate in “12.12 Day?”
[Specialist Name]: Be sure to follow the Big 12 Conference on all our social media platforms! Throughout December 12th, we’ll be posting engaging content and announcing giveaways throughout the day. Stay tuned – you won’t want to miss out!
NewsDirectory3.com: Thank you so much for your time, [Specialist Name]. We wish the Big 12 Conference a fantastic “12.12 Day”!
[Specialist Name]: Thank you for having me! We’re excited to celebrate with all our fans.