At 49, David Beckham continues to prove that age is just a number. The former Manchester United and Real Madrid star has shown that he still possesses the same physique that made him a legend on the football field. Beckham’s latest venture, starring in the new Boss underwear campaign, has once again garnered widespread praise and attention. The campaign, directed by fashion photographers Mert and Marcus, features Beckham in two pairs of underwear—one black and one white.

In a recent interview with Deadline, Beckham revealed a humorous anecdote about his mother-in-law, Jackie Adams. She admitted that she and her friends had zoomed in on his “revealing” photographs to see them in greater detail. Beckham recounted, He told me that she and her friends had been able to see everything when they zoomed in on my underwear. Then, I thought: ‘Well, then don’t zoom,’ he said, recalling the “shameful” moment.

Beckham’s wife, Victoria, who is known for her own fashion empire, shared one of his photos on Instagram with the simple caption, My boss. The photo showcased Beckham in a revealing pose, highlighting his dedication to fitness and style.

Beckham, who has always been a trendsetter, explained his decision to return to underwear modeling. Once I said that my days as an underwear model had come to an end, but when Boss summoned me and brought my good friends Mert and Marcus to photograph the campaign with their brilliant creative ideas, I could simply deny me, he told People magazine.

Preparing for the photo shoot required a rigorous 14-week training regimen and a strict diet. Beckham admitted to omitting good food and wine to achieve his desired physique. His dedication to fitness is well-documented, and his Instagram videos often showcase his intense workout routines.

Beckham’s career as a footballer was marked by his spectacular free kicks and his ability to inspire his teammates. He played for some of the world’s most prestigious football clubs, including Manchester United, Real Madrid, Milan, and Paris Saint-Germain. Beyond his athletic prowess, Beckham is also known for being one of the first footballers to exploit his image for business ventures outside of sports. He became a sex symbol in the 1990s and continues to be a fashion icon today.

Beckham’s fitness routine is as demanding as his football career. In a video shared on social media, he showcased his typical morning routine, which includes intense strength training exercises. He begins with chest dumbbells, moves on to shoulder exercises, and then performs demanding abdominal workouts. The highlight of his routine is the battle rope exercise, where he shakes two heavy ropes, a workout known for its muscle-building benefits. The clip ends with Beckham taking a breath outside the gym, visibly exhausted.

His son, Romeo Beckham, also made an appearance in the video, questioning his father’s workout intensity. Is that all you lift? Romeo asked, to which Beckham responded, Where were you all week? This exchange highlights the family’s close-knit relationship and their shared passion for fitness.

Beckham’s fitness journey serves as an inspiration to many, including U.S. athletes and fitness enthusiasts. His dedication to maintaining a rigorous workout routine and healthy lifestyle has made him a role model for people of all ages. His social media presence, where he shares his fitness tips and routines, has garnered a massive following, with fans often commenting on his disciplined approach to health and wellness.

Beckham’s latest campaign with Boss underscores his enduring appeal and relevance in the fashion industry. His ability to adapt and evolve, both on and off the field, has made him a global icon. As he continues to inspire fans and followers, his message of perseverance and dedication to fitness remains a beacon for many.