Daiso’s ‘Malangfit’ Freezer Storage Containers: A Viral Sensation

Since its launch in May, the ‘Malangfit’ series of freezer storage containers has been selling out daily, with consumers eagerly waiting for restock notifications through a dedicated app.

A satisfied customer, Mr. A, shared his experience of buying the ‘Malangfit’ containers, saying, “The price is cheap, and the quality is good, so I am very satisfied. I plan to order a few more and stock up.”

The ‘Malangfit’ series has become a necessity for organizing freezers, with its strong soft plastic material and flexible design making it easy to remove food that gets stuck together during the freezing process.

What is Daiso’s ‘Soft Fit’?

The ‘Malangfit’ products come in 12 types, depending on the capacity, including 600mL and 1.25L. They have received attention for their affordability, with prices ranging from 1,000 to 2,000 won, making them a cost-effective alternative to similar products from other shopping centers.

A housewife, Mrs. B, compared the ‘Malangfit’ products to similar products from other shopping malls, saying, “Although the thickness of the Malang Fit is relatively thinner, the material and structure were similar to expensive products from other shopping malls. If you happen to see the Malang Pool in person, it’s like choosing a star in the sky. Don’t lose it.”

Due to their popularity, the ‘Soft Fit’ series often sells out both online and offline. As of 5 pm on the 20th, the entire ‘Malangfit’ series was sold out online and is expected to be restocked.

Consumers who want to buy the ‘Malangfit’ products are actively using the Daiso Mall app and taking part in an ‘online open run.’ They wait for restock notifications through the app and get ready to buy right away.

Users who have successfully bought the ‘Malangfit’ products share their ‘restocking tips’ online. For example, restock notifications usually come at 10 am and 7 pm, so it’s essential to wait and be prepared to buy quickly.

A Daiso official explained that the exact restocking cycle has not been determined, but it usually occurs during the week. The inventory cycle varies greatly depending on the inventory property, making it difficult to mention a specific cycle.