The Promise Cast Lights Up El Corte Inglés for Breast Cancer Awareness

On Oct. 8, 2026, at El Corte Inglés de Goya in Madrid’s Plaza de Felipe II, the historic department store illuminated its eastern facade in pink to support breast cancer awareness, Cadena 100 reported.

Illuminating Plaza de Felipe II for Breast Cancer Awareness

Actresses Maria Castro and Amparo Piñero, alongside The Promise series creator and executive producer Josep Cister Rubio, served as godparents for the solidarity lighting event. The group arrived directly from their filming set to press the button for the pink display. Cadena 100 noted that the initiative has become an established tradition conducted alongside the Asociación Española Contra el Cáncer.

During the event, María Castro discussed the broader weight behind the pink ribbon campaign.

Take care and be there for others, because tomorrow it could be you.

María Castro

The actress emphasized that the color represents the hidden stories of women and families pausing their routines to face the illness with courage.

Connecting Television Production With Public Health Advocacy

Amparo Piñero spoke about using her platform to bring visibility to the social cause. Piñero noted that she grew up in a household with two physician parents who instilled a vocational drive to improve the lives of others, a purpose she channels into her public and artistic work, according to Cadena 100.

Josep Cister Rubio thanked the organizing entities and reflected on the emotional refuge that television entertainment can offer patients.

All the team’s effort is worthwhile if we can help someone suffering from breast cancer disconnect for an hour a day in front of the screen and find a moment of relief in their daily life.

Josep Cister Rubio

The creator also highlighted the camaraderie on the set of The Promise, mentioning the cast’s recent 2024 International Emmy Award win for best telenovela under the title The Vow.

Upcoming CADENA 100 Por Ellas Concert Event

Concluding the presentation, Josep Cister Rubio offered a message of encouragement to patients and their loved ones, emphasizing the importance of research, solidarity, and collective strength. Attendees were also reminded of the upcoming CADENA 100 POR ELLAS solidarity concert scheduled for Oct. 24, 2026, at the Movistar Arena.