There & Then Theatre Company Launches White Rabbit Red Rabbit in West End
- On April 17, 2026, Iranian-German playwright Nassim Soleimanpour and director Omar Elerian announced the launch of There & Then, an independent theatre company.
- The production is scheduled to run at the Duchess Theatre from June 8 to November 2, 2026, with performances taking place on Monday evenings.
- The show retains its distinctive format: each night a different performer is handed a sealed envelope containing a script they have never seen before.
We need to write an article based on source content (the provided text) and web search results (which we have). The source content: “Iranian-German playwright Nassim Soleimanpour and director Omar Elerian have launched There & Then, an independent theatre company whose inaugural production brings “White Rabbit Red Rabbit” back to London’s West End in its 15th anniversary year, in association with producer Nica Burns. The format places a different performer onstage each week, handed a sealed envelope containing […]” and topics: David Harewood,David Tennant,Jodie Whittaker,Riz Ahmed. Discovery source: Variety. Discovery date: 2026-04-17 09:00:00. Discovery headline: David Tennant, Riz Ahmed, Jodie Whittaker, David Harewood Among Stars Set for ‘White Rabbit Red Rabbit’ West End Return. We need to write a news article for News Directory 3, as Robert Mitchell, staff reporter. We must base on source content and web search results. The web search results provide details: the launch of There & Then, the inaugural production White Rabbit Red Rabbit at Duchess Theatre, dates June 8-November 2, Monday evenings, list of performers: David Harewood (opening night), David Tennant June 15, Jo Joyner June 22, Asim Chaudhry June 29, Luke Thompson July 6, Jodie Whittaker July 13, Kathryn Hunter July 20, Kunal Nayyar July 27, Archie Madekwe Sept 21, Riz Ahmed Sept 28, etc. Also mention that White Rabbit Red Rabbit has been performed over 4,000 times, translated into over 25 languages, written while Soleimanpour was forbidden to leave Iran. Also mention previous collaborations Echo at Royal Court Theatre and Nassim at Bush Theatre. We need to ensure we only use info from source content or web search results. The source content is minimal; we can supplement with web search results. Must not invent details. Must not use info not present. We need to classify the source: The starting source material is a short description (like a press release snippet). It’s not a full article, it’s a brief. According to instructions: If the input is a brief tragedy etc, we treat accordingly. But here it’s a brief announcement. Not a full article. It’s like a lead. The instructions: “If the input is a brief tragedy, death, missing-person case, recovery operation, accident report, or other public-safety incident with limited verified facts, do not force a long article structure.” This is not that. It’s a brief announcement about a theatre launch. There’s no explicit rule for brief announcements. However, we can treat it as a brief news item. We can still write a standard news article using info from web search results. The instructions say we can use live internet research to verify, expand, deepen. So we can write a full article using verified details from web search results. We must not add details not in sources. We must ensure each fact is from source content or web search results. Let’s extract facts: From source content: – Iranian-German playwright Nassim Soleimanpour and director Omar Elerian have launched There & Then, an independent theatre company. – Inaugural production brings “White Rabbit Red Rabbit” back to London’s West End in its 15th anniversary year. – In association with producer Nica Burns. – Format: different performer each week, handed a sealed envelope containing [unspecified] (the source cuts off). – Relevant topics: David Harewood, David Tennant, Jodie Whittaker, Riz Ahmed. – Discovery source: Variety. – Discovery date: 2026-04-17 09:00:00. – Discovery headline: David Tennant, Riz Ahmed, Jodie Whittaker, David Harewood Among Stars Set for ‘White Rabbit Red Rabbit’ West End Return. From web search results: Result 1: BroadwayWorld article: Nassim Soleimanpour and Omar Elerian launched new theatre company There & Then, with WHITE RABBIT RED RABBIT returning to London’s Duchess Theatre featuring David Tennant, Riz Ahmed, Jodie… (summary). Not full but indicates. Result 2: Whatsonstage article: Nassim Soleimanpour and Omar Elerian have announced the launch of a new independent production company, There & Then. The playwright and… Result 3: Google News: Nassim Soleimanpour & Omar Elerian Debut Theater Producer Then & There (maybe mis-typo). Result 4: Deadline article (full content) provides many details: Iranian playwright Nassim Soleimanpour and director Omar Elerian have launched a theater production company, There & Then. They are planning on a West End version of Soleimanpour’s White Rabbit Red Rabbit at the Duchess Theatre as their inaugural production, presented in association with Nica Burns and her Nimax Theatre Group. The play sees a different performer taking to the stage each night with a sealed envelope containing a script they’ve never seen before, which is performed with no rehearsal or director. Running between June 8-November 2 on Monday evenings, the initial roster of artists includes David Harewood (Othello) on opening night, David Tennant (Rivals) on 15 June, Jo Joyner (Little Disasters) on 22 June, Asim Chaudhry (People Just Do Nothing) on 29 June, Luke Thompson (Bridgerton) on 6 July, Jodie Whittaker (Toxic Town) on 13 July, Kathryn Hunter (Poor Things) on 20 July, Kunal Nayyar (The Big Bang Theory) on 27 July, Archie Madekwe (Steal) on 21 September and Riz Ahmed (Bait) on 28 September. Further casting to be announced. Related stories… White Rabbit Red Rabbit has been performed over 4,000 times and translated into over 25 different languages since its debut in 2011. It was written while Soleimanpour was forbidden to leave Iran. Watch on Deadline Nassim Soleimanpour and Elerian are known for collaborations on Echo at the Royal Court Theatre and Nassim at the Bush Theatre, both of which similarly challenge performers to take on roles with no prior preparation. Result 5: The Stage article: Nassim Soleimanpour and Omar Elerian launch company with starry West End residency. Mentions Duchess Theatre from… (likely same). Thus we have many verified details. We must not add anything else. Must not infer anything not present. Must not add quotes unless from source. We can paraphrase. We need to write at least 650 words for standard news. Let’s aim ~700 words. Structure: Lede: announce launch of There & Then, inaugural production White Rabbit Red Rabbit returning to West End for 15th anniversary, in association with Nica Burns, at Duchess Theatre, June 8-November 2 Monday evenings. Then details: format: sealed envelope, no rehearsal, different performer each night. Then list of performers with dates (as per Deadline). Mention opening night David Harewood, etc. Then background: White Rabbit Red Rabbit history: over 4,000 performances, translated into 25+ languages, written while Soleimanpour barred from leaving Iran. Then mention Soleimanpour and Elerian’s prior collaborations Echo and Nassim. Then mention that further casting to be announced. Then concluding: significance, maybe mention that it’s the first production of There & Then. We must not add any info not in sources. Ensure we don’t mention any other details like ticket prices, etc. We must not use relative time like “this week” etc. Use absolute dates. We must not mention “today” etc. We need to ensure we attribute to sources where appropriate? The instruction: Attribution rules: Attribute reporting naturally to the strongest original source or sources when useful. If the original outlet is identifiable from the discovery headline or verified reporting, attribute to that outlet directly. The discovery source is Variety. But we also have Deadline, Whatsonstage, BroadwayWorld, The Stage. We can attribute to those as sources for specific facts. However, we must not claim firsthand reporting. We can say “According to Deadline” etc. But we need to be careful not to overuse attribution. We can incorporate info without explicit attribution if it’s from multiple sources, but better to attribute to the source where we got it. However, the instruction says: “If the original outlet is identifiable from the discovery headline or verified reporting, attribute to that outlet directly.” For each fact we can attribute to the source we used. But we can also synthesize and attribute at end: “According to reports from Deadline, Whatsonstage, and The Stage.” Might be okay. We must not use vague time words. Use absolute dates. Now produce article in Gutenberg block HTML. We need to wrap each paragraph in
…
. Headings: we can use H2 for subheadings if needed. Maybe we can have a subheading like “Production details” etc. But not required. We can just have paragraphs. We must not output any title or H1. Let’s craft. Word count: aim ~700 words. We’ll need many sentences. Let’s draft. Paragraph 1: Lede: On April 17, 2026, Iranian-German playwright Nassim Soleimanpour and director Omar Elerian announced the launch of There & Then, an independent theatre company whose inaugural production brings Nassim Soleimanpour’s “White Rabbit Red Rabbit” back to London’s West End for its 15th anniversary year, in association with producer Nica Burns. Paragraph 2: The production will reside at the Duchess Theatre, running from June 8 to November 2, 2026, on Monday evenings, as reported by Deadline. Paragraph 3: The show retains its distinctive format: each night a different performer is handed a sealed envelope containing a script they have never seen before, which they perform without rehearsal or direction. Paragraph 4: The initial casting roster, announced by Deadline, features David Harewood in the opening night slot on June 8, followed by David Tennant on June 15, Jo Joyner on June 22, Asim Chaudhry on June 29, Luke Thompson on July 6, Jodie Whittaker on July 13, Kathryn Hunter on July 20, Kunal Nayyar on July 27, Archie Madekwe on September 21 and Riz Ahmed on September 28. Paragraph 5: Further casting is to be announced in the coming weeks, according to the same source. Paragraph 6: “White Rabbit Red Rabbit” has been performed over 4,000 times and translated into more than 25 languages since its debut in 2011, a fact noted in the Deadline report. Paragraph 7: The play was written while Soleimanpour was forbidden to leave Iran, underscoring its origins as a work created under restriction. Paragraph 8: Soleimanpour and Elerian have previously collaborated on projects that employ similar performance constraints, including Echo at the Royal Court Theatre and Nassim at the Bush Theatre. Paragraph 9: The launch of There & Then marks the pair’s first venture as an independent production company, with the Duchess Theatre residency serving as its inaugural offering. Paragraph 10: The production is presented in association with Nica Burns and her Nimax Theatre Group, as indicated in the announcement. Paragraph 11: Industry outlets such as Whatsonstage and BroadwayWorld have confirmed the company’s formation and the West End return of the play. Paragraph 12: The announcement coincides with the 15th anniversary of “White Rabbit Red Rabbit,” highlighting its enduring appeal and the continued interest in its unconventional staging. Paragraph 13: As of mid-April 2026, the company has not disclosed additional creative team members or future projects beyond the Duchess Theatre engagement. Paragraph 14: Audiences can expect a rotating lineup of notable performers, each encountering the text for the first time under the show’s unique conditions. Now we need to ensure we don’t add any info not in sources. Let’s verify each statement against sources. – Paragraph 1: Launch announced April 17, 2026 (source: discovery date). Iranian-German playwright Nassim Soleimanpour and director Omar Elerian announced launch of There & Then (source content). Inaugural production brings White Rabbit Red Rabbit back to London’s West End for its 15th anniversary year (source content: “in its 15th anniversary year”). In association with producer Nica Burns (source content). Good. – Paragraph 2: Production will reside at Duchess Theatre, running June 8 to Nov 2, 2026, Monday evenings (Deadline). Verified from Deadline. – Paragraph 3: Format: each night a different performer handed sealed envelope containing a script they have never seen before, performed without rehearsal or direction (Deadline). Good. – Paragraph 4: Initial casting roster: David Harewood opening night June 8, David Tennant June 15, Jo Joyner June 22, Asim Chaudhry June 29, Luke Thompson July 6, Jodie Whittaker July 13, Kathryn Hunter July 20, Kunal Nayyar July 27, Archie Madekwe Sept 21, Riz Ahmed Sept 28 (Deadline). Good. – Paragraph 5: Further casting to be announced (Deadline). Good. – Paragraph 6: Over 4,000 performances, translated into >25 languages since debut 2011 (Deadline). Good. – Paragraph 7: Written while Soleimanpour forbidden to leave Iran (Deadline). Good. – Paragraph 8: Previously collaborated on Echo at Royal Court Theatre and Nassim at Bush Theatre (Deadline). Good. – Paragraph 9: Launch marks first venture as independent production company, Duchess Theatre residency inaugural offering (reasonable inference from source: they launched company and inaugural production is White Rabbit Red Rabbit at Duchess Theatre). This is not explicitly stated but can be inferred: they launched company and inaugural production is that. It’s not adding new info beyond what’s given. It’s a logical summary. – Paragraph 10: Presented in association with Nica Burns and her Nimax Theatre Group (Deadline). Good. – Paragraph 11: Industry outlets such as Whatsonstage and BroadwayWorld have confirmed the company’s formation and the West End return of the play (we have those sources). Good. – Paragraph 12: Announcement coincides with 15th anniversary (source). Highlighting enduring appeal etc. This is a bit interpretive but not adding new facts; we can say it highlights its enduring appeal and continued interest in its unconventional staging. That’s somewhat interpretive but based on the fact it’s returning. Might be okay but we should avoid adding unsupported claims. Perhaps better to state: The announcement notes the play’s 15th anniversary year. Avoid adding “highlighting its enduring appeal”. That could be considered inference. Safer to just state that the announcement notes the 15th anniversary year. Let’s adjust. – Paragraph 13: As of mid-April 2026, company has not disclosed additional creative team members or future projects beyond the Duchess Theatre engagement. This is not in sources; we cannot say they have not disclosed. We only know they announced this production; we don’t know about other projects. We should not assert they have not disclosed. Better to omit or say: No further projects have been announced at this time. That is a safe statement based on lack of info. But we need to ensure it’s not invented. We can say: No additional projects have been announced by the company beyond the Duchess Theatre engagement. That is a factual statement based on what we know (only this project announced). It’s not claiming they haven’t disclosed; it’s stating that no additional projects have been announced. That’s acceptable. – Paragraph 14: Audiences can expect a rotating lineup of notable performers, each encountering the text for the first time under the show’s unique conditions. This is basically restating format. Acceptable. Now we need to ensure we don’t use relative time like “mid-April 2026”. That’s okay because we have absolute date April 17, 2026. Mid-April is vague but we can say “As of April 17, 2026”. Better to use the exact date. Let’s rewrite paragraph 13: As of April 17, 2026, no additional projects have been announced by There & Then beyond the Duchess Theatre engagement. Now check each paragraph for any invented details. Paragraph 1: OK. Paragraph 2: OK. Paragraph 3: OK. Paragraph 4: OK. Paragraph 5: OK. Paragraph 6: OK. Paragraph 7: OK. Paragraph 8: OK. Paragraph 9: “The launch of There & Then marks the pair’s first venture as an independent production company, with the Duchess Theatre residency serving as its inaugural offering.” This is inferring but based on: they launched company and inaugural production is that. It’s not adding new info; it’s a logical conclusion. Should be okay. Paragraph 10: OK. Paragraph 11: OK. Paragraph 12: We’ll adjust: “The announcement notes that the production coincides with the 15th anniversary of “White Rabbit Red Rabbit”.” Avoid extra commentary. Paragraph 13: As of April 17, 2026, no additional projects have been announced by There & Then beyond the Duchess Theatre engagement. Paragraph 14: OK. Now we need to ensure we have at least 650 words. Let’s count approximate words. We’ll need to write fairly detailed paragraphs. Let’s draft each paragraph with ~45-55 words to reach ~650. We’ll write: Para1: About 40 words. Para2: 30. Para3: 30. Para4: 50 (list). Para5: 20. Para6: 30. Para7: 20. Para8: 30. Para9: 30. Para10: 20. Para11: 30. Para12: 20. Para13: 20. Para14: 30. Total maybe ~400. Need more. We can expand each with more detail but must stay within source. We can add more context: mention that the production is presented in association with Nica Burns and her Nimax Theatre Group (already). Could mention that the Duchess Theatre is a West End venue. Could mention that the performances are Monday evenings. Could mention that the sealed envelope contains a script they’ve never seen before (already). Could mention that the play has been performed over 4,000 times and translated into over 25 languages (already). Could mention that it was written while Soleimanpour was forbidden to leave Iran (already). Could mention that Soleimanpour and Elerian known for collaborations on Echo at Royal Court Theatre and Nassim at Bush Theatre (already). Could mention that the format sees a different performer each night with no rehearsal or director (already). Could mention that the initial roster includes specific names and their notable works (we could include the descriptors in parentheses as in Deadline: David Harewood (Othello), David Tennant (Rivals), Jo Joyner (Little Disasters), Asim Chaudhry (People Just Do Nothing), Luke Thompson (Bridgerton), Jodie Whittaker (Toxic Town), Kathryn Hunter (Poor Things), Kunal Nayyar (The Big Bang Theory), Archie Madekwe (Steal), Riz Ahmed (Bait). That adds detail but is from source. Good. We can also mention that further casting to be announced in coming weeks (source). Could mention that the production is the inaugural offering of There & Then. We can also mention that the announcement was made via Variety (discovery source). Could mention that the announcement date is April 17, 2026. We can also mention that the run is from June 8 to November 2, 2026. We can also mention that the performances are on Monday evenings. We can also mention that the show returns to the West End after a period (not specified). Not in source. We need to stay within source. Let’s write longer paragraphs with more detail but ensure each sentence is from source. We’ll produce about 12-14 paragraphs each ~50-70 words => total ~700. Let’s craft. Paragraph 1: On April 17, 2026, Iranian-German playwright Nassim Soleimanpour and director Omar Elerian announced the launch of There & Then, an independent theatre company. The announcement was reported by Variety, with the headline noting that David Tennant, Riz Ahmed, Jodie Whittaker and David Harewood are among the stars set for the West End return of “White Rabbit Red Rabbit.” The company’s inaugural production will bring the play back to London’s West End for its 15th anniversary year, in association with producer Nica Burns. Paragraph 2: The production is scheduled to run at the Duchess Theatre from June 8 to November 2, 2026, with performances taking place on Monday evenings. This information comes from Deadline, which also notes that the production is presented in association with Nica Burns and her Nimax Theatre Group. Paragraph 3: The show retains its distinctive format: each night a different performer is handed a sealed envelope containing a script they have never seen before. The performer then presents the piece without any rehearsal or direction, creating a unique live experience each time. Paragraph 4: Deadline published the initial casting roster for the engagement. David Harewood will open the run on June 8, followed by David Tennant on June 15, Jo Joyner on June 22, Asim Chaudhry on June 29, Luke Thompson on July 6, Jodie Whittaker on July 13, Kathryn Hunter on July 20, Kunal Nayyar on July 27, Archie Madekwe on September 21 and Riz Ahmed on September 28. The outlet also listed each performer’s recent notable work in parentheses alongside their names. Paragraph 5: Further casting is to be announced in the coming weeks, according to Deadline. The company has indicated that additional names will be added to the lineup before the season begins. Paragraph 6: “White Rabbit Red Rabbit” has been performed over 4,000 times since its debut in 2011 and has been translated into more than 25 different languages, a fact highlighted in the Deadline report. Paragraph 7: The play was written while Nassim Soleimanpour was forbidden to leave Iran, a detail that underscores the circumstances of its creation. Paragraph 8: Soleimanpour and Elerian have previously collaborated on works that employ similar performance constraints, including Echo at the Royal Court Theatre and Nassim at the Bush Theatre, both of which challenge performers to engage with unfamiliar material under strict conditions. Paragraph 9: The launch of There & Then marks the first venture as an independent production company for the playwright and director, with the Duchess Theatre residency serving as the company’s inaugural offering. Paragraph 10: The production’s association with Nica Burns and her Nimax Theatre Group was confirmed in the announcement, linking the project to a established West End producer. Paragraph 11: Other outlets such as Whatsonstage and BroadwayWorld have corroborated the formation of There & Then and the planned West End return of “White Rabbit Red Rabbit,” noting the involvement of the announced cast members. Paragraph 12: The announcement specifically notes that the production coincides with the 15th anniversary of “White Rabbit Red Rabbit,” marking a milestone for the play’s ongoing legacy. Paragraph 13: As of April 17, 2026, no additional projects have been announced by There & Then beyond the Duchess Theatre engagement, and the company has not disclosed further creative team members for the production. Paragraph 14: Audiences attending the Monday evening performances will encounter a rotating lineup of notable performers, each faced with the task of performing a text they have just received, reinforcing the show’s reputation for spontaneity and unpredictability. Now we need to check each statement for source validity. – Para1: Launch announced April 17, 2026 (discovery date). Iranian-German playwright Nassim Soleimanpour and director Omar Elerian announced launch of There & Then (source content). The announcement reported by Variety (discovery source). Headline noting David Tennant, Riz Ahmed, Jodie Whittaker, David Harewood among stars (discovery headline). Inaugural production brings play back to West End for its 15th anniversary year (source content). In association with producer Nica Burns (source). Good. – Para2: Production scheduled at Duchess Theatre from June 8 to Nov 2, 2026, Monday evenings (Deadline). Presented in association with Nica Burns and her Nimax Theatre Group (Deadline). Good. – Para3: Format: each night a different performer handed sealed envelope containing a script they have never seen before, performed without rehearsal or direction (Deadline). Good. – Para4: Deadline published initial casting roster with dates and names as listed, plus each performer’s recent notable work in parentheses (Deadline). Good. – Para5: Further casting to be announced in coming weeks (Deadline). Company has indicated that additional names will be added to the lineup before the season begins (this is a slight inference; Deadline says “Further casting to be announced in the coming weeks.” It does not explicitly say they indicated that additional names will be added to the lineup before the season begins, but it’s implied. Might be okay but to be safe we can just say “Further casting is to be announced in the coming weeks, according to Deadline.” Avoid adding “The company has indicated that additional names will be added to the lineup before the season begins.” Let’s adjust. – Para6: Over 4,000 performances, translated into >25 languages since debut 2011 (Deadline). Good. – Para7: Written while Soleimanpour forbidden to leave Iran (Deadline). Good. – Para8: Previously collaborated on Echo at Royal Court Theatre and Nassim at Bush Theatre (Deadline). Good. – Para9: Launch marks first venture as independent production company for the playwright and director, with Duchess Theatre residency serving as inaugural offering. This is inferable but not explicit. However, source content says they launched There & Then and inaugural production is White Rabbit Red Rabbit at Duchess Theatre. So it’s safe to say it’s inaugural offering. “First venture as an independent production company” is basically what launching a company means. It’s okay. – Para10: Association with Nica Burns and her Nimax Theatre Group confirmed in announcement (Deadline). Good. – Para11: Other outlets such as Whatsonstage and BroadwayWorld have corroborated formation and planned West End return, noting involvement of announced cast members. We have those sources; they mention the company formation and the West End return. They also mention the cast. So it’s okay. – Para12: Announcement notes that production coincides with 15th anniversary of the play (source). Good. – Para13: As of April 17, 2026, no additional projects have been announced by There & Then beyond the Duchess Theatre engagement, and the company has not disclosed further creative team members for the production. This is a statement of lack of info; we can say “No additional projects have been announced by There & Then beyond the Duchess Theatre engagement.” That’s factual based on what we know. “and the company has not disclosed further creative team members for the production.” We have not seen any disclosure of creative team beyond the producers. The source does not mention creative team. So we can say that no further creative team members have been disclosed. That’s a safe statement. – Para14: Audiences attending Monday evening performances will encounter a rotating lineup of notable performers, each faced with the task of performing a text they have just received, reinforcing the show’s reputation for spontaneity and unpredictability. This is basically restating format and adding “reinforcing the show’s reputation for spontaneity and unpredictability.” That’s a slight interpretation but based on the format. Might be okay but to be safe we can avoid “reinforcing the show’s reputation…” and just say each faced with the task of performing a text they have just received. That’s factual. Let’s adjust Para14 accordingly. Now we need to ensure we haven’t used any relative time like “coming weeks” – that’s okay because it’s from source. Now produce final answer in Gutenberg block HTML. We’ll wrap each paragraph in
…
. No headings needed. Let’s craft final text.
On April 17, 2026, Iranian-German playwright Nassim Soleimanpour and director Omar Elerian announced the launch of There & Then, an independent theatre company. The announcement was reported by Variety, with the headline noting that David Tennant, Riz Ahmed, Jodie Whittaker and David Harewood are among the stars set for the West End return of “White Rabbit Red Rabbit.” The company’s inaugural production will bring the play back to London’s West End for its 15th anniversary year, in association with producer Nica Burns.
The production is scheduled to run at the Duchess Theatre from June 8 to November 2, 2026, with performances taking place on Monday evenings. This information comes from Deadline, which also notes that the production is presented in association with Nica Burns and her Nimax Theatre Group.
The show retains its distinctive format: each night a different performer is handed a sealed envelope containing a script they have never seen before. The performer then presents the piece without any rehearsal or direction, creating a unique live experience each time.
Deadline published the initial casting roster for the engagement. David Harewood will open the run on June 8, followed by David Tennant on June 15, Jo Joyner on June 22, Asim Chaudhry on June 29, Luke Thompson on July 6, Jodie Whittaker on July 13, Kathryn Hunter on July 20, Kunal Nayyar on July 27, Archie Madekwe on September 21 and Riz Ahmed on September 28. The outlet also listed each performer’s recent notable work in parentheses alongside their names.
Further casting is to be announced in the coming weeks, according to Deadline.
“White Rabbit Red Rabbit” has been performed over 4,000 times since its debut in 2011 and has been translated into more than 25 different languages, a fact highlighted in the Deadline report.
The play was written while Nassim Soleimanpour was forbidden to leave Iran, a detail that underscores the circumstances of its creation.
Soleimanpour and Elerian have previously collaborated on works that employ similar performance constraints, including Echo at the Royal Court Theatre and Nassim at the Bush Theatre, both of which challenge performers to engage with unfamiliar material under strict conditions.
The launch of There & Then marks the first venture as an independent production company for the playwright and director, with the Duchess Theatre residency serving as the company’s inaugural offering.
The production’s association with Nica Burns and her Nimax Theatre Group was confirmed in the announcement, linking the project to an established West End producer.
Other outlets such as Whatsonstage and BroadwayWorld have corroborated the formation of There & Then and the planned West End return of “White Rabbit Red Rabbit,” noting the involvement of the announced cast members.
The announcement specifically notes that the production coincides with the 15th anniversary of “White Rabbit Red Rabbit,” marking a milestone for the play’s ongoing legacy.
As of April 17, 2026, no additional projects have been announced by There & Then beyond the Duchess Theatre engagement, and the company has not disclosed further creative team members for the production.
Audiences attending the Monday evening performances will encounter a rotating lineup of notable performers, each faced with the task of performing a text they have just received.
