Think Before You Click: YouTube Launches ‘Wait a Minute 2024’ to Revolutionize Digital Literacy
- This campaign is a global digital literacy campaign that helps users create content online in a responsible manner and consume information based on critical thinking.
- This year, the goal is to help users deal with cyberbullying as responsible digital citizens.
- Park Jeong-yeon, YouTube Korea Marketing Director, said, “We were able to increase users’ interest in cyberbullying through the YouTube Wait a moment campaign, which was first carried out...
[파이낸셜뉴스] YouTube announced on the 28th that, following last year, it will launch the global digital literacy campaign ‘Hit Pause 2024’ in Korea together with the Digital Literacy Association.
This campaign is a global digital literacy campaign that helps users create content online in a responsible manner and consume information based on critical thinking. YouTube has been running the Just a Moment campaign in 74 countries around the world since 2022, and launched it for the first time in Korea last year with the theme of ‘cyberbullying’.
This year, the goal is to help users deal with cyberbullying as responsible digital citizens. To this end, based on educational materials developed by the Digital Literacy Association, we produced videos on △Cyberbullying in the changing digital environment △How to identify and report cyberbullying △Preventing the spread of cyberbullying and consuming healthy content, etc. in a way that anyone can easily and clearly understand. made it possible
Park Jeong-yeon, YouTube Korea Marketing Director, said, “We were able to increase users’ interest in cyberbullying through the YouTube Wait a moment campaign, which was first carried out in Korea last year, and this year, through closer cooperation with the Digital Literacy Association, we will make cyberbullying identification methods more widely available.” “We plan to continue to fulfill our role as a responsible platform and create a more responsible community with creators and users through various efforts such as digital literacy campaigns,” he said.
In particular, this year, to encourage youth participation in the campaign, creators from 12 teams with high influence among youth participated in the video.
Actress Hyeri, who is actively working as a YouTube creator, as well as Gomong, Orbit (Irresistible Science), Tangles, Timi, Rijeong, Monica & Lip J, Bread Eat Fat Rice Cake, Sumail, Angjjing, Jangku Couple, Jim Movie, and many more. Creators in the field participated.
The Digital Literacy Association, a campaign partner, developed educational materials and teacher training programs that can be used in schools to strengthen students’ digital literacy capabilities.
After completing a pilot operation with a small number of teachers last year, the association plans to expand its scale this year in collaboration with the current teachers’ group ‘Cham Teacher School’ and conduct cyberbullying and digital well-being education training for more than 500 teachers nationwide. am.
yjjoe@fnnews.com Reporter Jo Yoon-ju
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