Thomas Breckenridge: From Crunchyroll to Shout! Studios – Anime News
- Studios, a multi-platform media company based in Los Angeles, has appointed Thomas Breckenridge as its new Director of Product Development and Marketing (Anime Content).
- Breckenridge will lead the company's anime content acquisition, product development, and marketing strategies, focusing on licensing Japanese anime for home media.
- Boag expressed enthusiasm about Breckenridge's appointment, citing his experience in merchandising and passion for anime and global pop culture.
Thomas Breckenridge takes the helm as Director of Anime Content at Shout! Studios, a pivotal shift announced today. Expect Breckenridge to drive anime licensing,product development,and marketing strategies,leveraging his experience at right Stuf and Crunchyroll. He will be responsible for identifying acquisition opportunities, crucial for Shout! Studios’ growth in the ever-expanding anime market. This strategic move highlights Shout! Studios’ commitment to expanding its reach. This news comes as part of News Directory 3’s commitment to bringing the latest breaking stories. With his expertise in merchandising and global anime pop culture, Breckenridge is well-positioned to succeed. Discover what’s next for anime fans.
Shout! Studios Names Breckenridge Director of Anime Content Role
Shout! Studios, a multi-platform media company based in Los Angeles, has appointed Thomas Breckenridge as its new Director of Product Development and Marketing (Anime Content). Melissa Boag, Executive Vice President at Shout! Studios, announced the new role, to which Breckenridge will report.
Breckenridge will lead the company’s anime content acquisition, product development, and marketing strategies, focusing on licensing Japanese anime for home media. He will collaborate with Boag and other senior team members to identify licensing opportunities and develop sales strategies for upcoming releases, playing a critically important role in Shout! Studios’ anime content growth.
Boag expressed enthusiasm about Breckenridge’s appointment, citing his experience in merchandising and passion for anime and global pop culture. “His expertise and network in the industry make him an ideal appointment for this role,” Boag said.
Before joining Shout! Studios, Breckenridge spent seven years at Right Stuf as Merchandising Manager, where he helped grow the company’s e-commerce business. Following Crunchyroll’s acquisition of Right Stuf, he became Director of Merchandising, expanding his focus to a global market.
Shout! Studios specializes in film and TV distribution across various platforms, including theatrical, digital streaming, and physical media. The company owns Gravitas Ventures and manages a portfolio of feature films, series, and documentaries. Shout! Studios also operates Shout! Kids and Scream Factory imprints, and also the Shout! TV streaming service.
What’s next
Breckenridge is expected to drive Shout! Studios’ anime content strategy,leveraging his industry experience to expand the company’s portfolio and reach new audiences in the evolving media landscape.