Timeless Pursuit of Perfection: Unveiling the Jaeger-LeCoultre Manifesto

The new timepiece from Jaeger-LeCoultre, the Reverso Tribute Chronograph

Swiss watchmaker Jaeger-LeCoultre has unveiled a new campaign that pays homage to the Maison’s values of patience, humility, hard work and long-standing commitment to excellence that have guided the Grand Maison for 190 years. This campaign, in collaboration with the House’s global ambassador Kim Woo-bin and the new Reverso Tribute Chronograph watch, praises the behind-the-scenes efforts needed to create the perfect moment, while also highlighting the unique passion and technical know-how behind the Jaeger-LeCoultre watches light up. In the published campaign, Kim Woo-bin completed an elegant and masculine style by wearing a modern and classic outfit such as a black suit and a jacket with the Reverso Tribute Chronograph Steel.

Jaeger-LeCoultre, a high-end watchmaker that has produced more than 1,400 calibers based on the Maison’s exceptional technical capabilities over its 190-year history and directly designs, produces and makes world-class watch movements, has created an immortal timepiece in 1931 Creating a classic watch. It is the Reverso that has established itself as a 20th century classic and has many stories to tell. The Reverso, designed to protect the dial in polo matches where collisions and violent movements are frequent, combines a golden ratio pattern design, typical of the Art Deco aesthetic, original technology and craftsmanship, and has transcended the times and is still popular Today. be loved Featuring elegant Art Deco lines and a rotating case, this representative model of Jaeger-LeCoultre has evolved and launched more than 50 calibers based on the spirit of innovation of the Maison which pursues originality and excellence both in the development technological and aesthetic design. It’s a symbol.

The protagonist of this campaign, the “Riverso Tribute Chronograph”, reinterprets the “Riverso Chronograph” launched in 1996 and pays homage to the origins of the Reverso, the essence of the sports complication. It features all the features of the Reverso Tribute line and, in particular, the contrasting yet harmonious display of the two dials is unrivaled. It has a simple Art Deco style that reveals the elegant aesthetic code of the Tribute line, with a sunray-brushed front dial and a skeletonized back dial that allows you to see the dynamic movement and elaborate shape of the movement. The Caliber 860 movement, created in the Maison’s manufacture with the Maison’s touch from design to production and assembly, can be said to be a reconstruction of an exceptional complication. It was made in a rectangular shape according to the Maison’s philosophy that the shape of the movement should be made according to the shape of the case. The circular chronograph and time display are placed in a rectangular case to ensure high readability, while a large chronograph seconds display is attached to the top of the dial and a semi-circular retrograde 30-minute indicator is attached to the bottom of the dial, completing a sophisticated and original design.

The watch comes with two straps, a mix of canvas and leather with a buckle for easy strap changes and an all-leather material, so you can wear it in any mood at any time. As a watchmaker among sorcerers, the resonance of the manifesto developed by Jaeger-LeCoultre, which has firmly maintained its position in the ever-fluctuating trends, is invaluable.