Timex and Todd Snyder’s $169 Dress Watch Is Built Like a Tank – GQ Review

The collaboration between Timex and fashion designer Todd Snyder has resulted in a new release that brings a vintage rectangular watch design back to the market at an accessible price point. The 1976 Lexington watch, inspired by a model from Timex’s archives, is now available for $169 and features a stainless steel case, quartz movement and design elements reminiscent of mid-century dress watches.

The watch was first showcased during Todd Snyder’s spring 2026 runway show in NoMad, where it was presented in dial colors including salmon, Tiffany-esque blue, and pale yellow. The versions released to the public are offered in khaki, butter yellow, and black, all housed in stainless steel cases. The khaki variant comes with a brown leather strap, while the other color options are paired with black genuine leather straps.

The 1976 Lexington includes Arabic indices, an outer railroad minute track, applied wedge markers, and an alpha handset on the dial. It is powered by a quartz movement and features an acrylic crystal. The design draws visual inspiration from rectangular dress watches of the 1920s through the 1940s, with a silhouette often compared to the Cartier Tank, though Timex notes that the rectangular case shape is not proprietary to any single brand.

Despite its refined appearance, the watch is positioned as an affordable option in the dress watch category. Both Timex and Todd Snyder have emphasized the accessibility of their collaborations, which typically fall within the $200 price range. The 1976 Lexington continues this trend, offering a Swiss-inspired aesthetic at a fraction of the cost of luxury alternatives.

The partnership between Todd Snyder and Timex has produced multiple limited-edition watches over the past decade, ranging from reinterpretations of the 1990s Ironman to the MK1 Sky King Chronograph. The 1976 Lexington marks the first time the collaborators have focused on a rectangular, Tank-inspired design in their joint efforts.

Seiko also produces affordable rectangular watches that are frequently discounted below $200, providing another option for consumers seeking a similar aesthetic. However, the Timex x Todd Snyder 1976 Lexington distinguishes itself through its specific design details, including the dial layout, handset style, and strap finishes, which reflect Snyder’s signature blend of American ruggedness and refined tailoring.

The watch is available for purchase directly through Todd Snyder’s retail stores and online platforms, as well as through Timex’s official website. Its release aligns with the brand’s ongoing strategy of making well-crafted, heritage-inspired timepieces accessible to a broader audience without relying on premium pricing.