TM Roh: AI Should Remain Hidden in the Background
Samsung’s expanding Use of AI Across its Product Line
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Samsung Electronics is increasingly integrating artificial intelligence (AI) into a wide range of its products, from smartphones to home appliances. This push includes features like Galaxy AI on mobile devices and expanded AI capabilities in televisions,speakers,and other household items.
The rise of Galaxy AI
Galaxy AI is now a core component of the Samsung mobile experience. It’s designed to enhance user functionality across various applications.
Samsung officially announced Galaxy AI with the launch of the Galaxy S24 series on January 17, 2024, highlighting features like Live Translate, Circle to Search with google, and ProVisual Engine. Samsung Newsroom details these features and the company’s vision for AI.
AI Beyond Smartphones
Samsung isn’t limiting AI to just its mobile division. The company is actively incorporating AI into its TV, speaker, and home appliance portfolios.
For example, Samsung’s Neo QLED 8K TVs utilize an 8K AI upscaler powered by a Neural Quantum Processor NQ8 AI Gen3 chip, capable of upscaling any content to near-8K resolution.Samsung’s CES 2024 press release outlines these advancements in television technology.
Executive Outlook on AI integration
TM Roh, a key executive at Samsung, acknowledges the current trend of widespread AI integration, even in cases where the application may not be promptly obvious.
Roh stated in an interview with The Verge on January 16,2024,that Samsung is focused on identifying areas where AI can genuinely improve the user experience,rather than simply adding AI features for the sake of it. The Verge’s interview with TM Roh provides further insight into Samsung’s AI strategy.