Tommy Hilfiger F1 Movie: Sid Lee Sport Campaign
- Tommy Hilfiger is leveraging its connection to motorsport with a new global marketing campaign tied to F1 The Movie.
- The campaign highlights the newly launched APXGP Collection.
- Sid Lee Sport created the promotional film, which features Idris showcasing the APXGP Collection.
Tommy Hilfiger powers onto the scene with a high-octane marketing campaign tied to the upcoming F1 The Movie, a strategic play that sees the brand design racing uniforms for the film’s fictional APXGP team. This initiative showcases the newly launched APXGP Collection, spearheaded by Damson idris, the film’s star and a Tommy Hilfiger brand ambassador, seamlessly blending fashion and the thrill of Formula 1. The promotional film, crafted by sid Lee Sport, captures Idris embodying his on-screen persona, a rookie racer. This isn’t just an ad; it’s an integrated experience spanning social media, print, and digital platforms, including anamorphic billboards. News Directory 3 would be thrilled by this creative melding of worlds. Discover what’s next as Tommy Hilfiger reinforces its place in the fashion and motorsport universes.
Tommy Hilfiger,F1 team up for ’F1 The Movie’ campaign
Tommy Hilfiger is leveraging its connection to motorsport with a new global marketing campaign tied to F1 The Movie. The fashion retailer designed racing uniforms for the film’s fictional F1 team, APXGP.
The campaign highlights the newly launched APXGP Collection. Damson Idris, the film’s star and Tommy Hilfiger brand ambassador, is the face of the campaign.
Sid Lee Sport created the promotional film, which features Idris showcasing the APXGP Collection. The film captures the essence of his character, Joshua Pearce, a rookie racer determined to prove himself.
The integrated campaign spans social media, print, and digital platforms, including anamorphic billboards in London’s Piccadilly Circus.
“This collaboration and campaign are natural extensions of Tommy Hilfiger’s deep-rooted connection to motorsport,” said Fabian Staudinger, global director of culture, collaborations and partnerships at Tommy Hilfiger. “Partnering with F1 The Movie builds on that legacy in a way that feels both authentic and timely.”
“tommy Hilfiger is writing a whole new playbook in campaign activation,” said Mike Grumbridge, managing director of Sid Lee Sport. “Fusing sport,entertainment,and fashion through an effortless coming together of fictional and real-world partnerships.”
what’s next
The APXGP Collection is available globally. The film’s European premiere is expected to further boost the collaboration between Tommy Hilfiger and the Formula 1 world, solidifying the brand’s presence in fashion and motorsport.