Tommy Hilfiger x Cadillac F1: New Partnership
tommy Hilfiger Revs Up Formula 1 Partnership with Cadillac
Cadillac’s Formula 1 team is teaming up with Tommy Hilfiger, the iconic american apparel brand, as a major partner. The collaboration is set to begin with the 2026 season, marking a important entry for both brands.
The partnership represents the first major announcement for the Cadillac Formula 1 team as they prepare to join the grid. Tommy Hilfiger, known for its previous association with the Mercedes Formula 1 team, is now aligning with the American racing outfit.
Graeme Lowdon,Cadillac Formula 1 team principal,emphasized the significance of the partnership. He said, “We are an American team representing one of the most iconic American brands of all time. Tommy Hilfiger too is an American icon, and the brand’s legacy in Formula 1 is unmatched.”
Lowdon added, “As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we’re building. Together, we’re not only racing, but driving innovation that will shape the future of both entertainment and engineering.”
Lea Rytz goldman, global brand president at Tommy Hilfiger, echoed this sentiment. “From the very beginning, entertainment and sport have been part of our brand’s heritage,” Goldman said.
“By doubling down in motorsport, we are excited to present a fresh expression of what’s possible when fashion evolves at the speed of pop culture. This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1,” Goldman added.
What’s next
The partnership between Tommy Hilfiger and Cadillac aims to blend fashion and motorsport, promising innovative collaborations and a fresh perspective on Formula 1 entertainment and engineering.