tommy Hilfiger Revs Up Formula 1 Partnership with Cadillac

Updated ‍June 04, 2025

Cadillac’s Formula 1 team is teaming up with ⁣Tommy Hilfiger, the iconic american apparel brand, as a major partner. The collaboration is set to begin with the 2026 season, marking a important entry for both brands.

The partnership represents the first major announcement for the Cadillac Formula 1 team ‍as they prepare to join the grid. Tommy Hilfiger, known for its⁣ previous ⁢association with the Mercedes Formula 1 team, is now aligning with the American racing outfit.

Graeme Lowdon,Cadillac Formula 1 team principal,emphasized the significance⁤ of the partnership. He said, “We ⁤are an American team representing ⁢one of the most⁤ iconic American brands of all time. ⁤Tommy Hilfiger too is ⁣an American icon, and the⁤ brand’s legacy in Formula 1 is unmatched.”

Lowdon added, “As we bring a bold new vision to the paddock, ⁤this partnership⁤ truly reflects the‍ spirit of what ⁤we’re building. ⁣Together, ‍we’re not only racing, but driving innovation that will shape the future ⁢of both entertainment and engineering.”

Lea⁢ Rytz goldman, global brand president⁢ at Tommy Hilfiger, echoed this sentiment. “From the ‍very beginning, entertainment and sport have been part of our brand’s heritage,” Goldman said.

“By doubling down in motorsport, we are ⁢excited to present a fresh ⁣expression of what’s possible when fashion evolves ⁢at the speed of‍ pop culture. This‍ iconic partnership⁣ continues our legacy of breaking boundaries, bringing ⁤style to the ⁣grid, and driving the future of Formula 1,” Goldman added.

What’s⁢ next

The partnership between Tommy Hilfiger and Cadillac aims to blend fashion and motorsport, promising innovative collaborations and a fresh perspective on Formula 1 entertainment and engineering.