Top 20 Commercial Talent Rankings: VR Digest & Media Mirai
- Video Research, a company that compiles a comprehensive database of TV commercials aired across Japan, has released its "Commercial Exposure Talent Ranking" for February 2025.The ranking,based on the...
- Yamazaki Kento topped the overall category for February 2025.
- Kamishiraishi Mone secured second place, featuring in commercials for "Lux Rakuraku Attendance," "Suntory live Club/Iemon Tokucha TOKUCHA," and "Japan Lottery Association LOTO Information."
top Celebrities in February 2025 TV Commercials Ranked
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Video Research, a company that compiles a comprehensive database of TV commercials aired across Japan, has released its “Commercial Exposure Talent Ranking” for February 2025.The ranking,based on the total number of seconds celebrities appeared in commercials on live-room television,offers insights into current trends in the advertising industry.
yamazaki Kento Leads Overall Rankings
Yamazaki Kento topped the overall category for February 2025. His appearances included commercials for “Toho Under Ninja,” “Suntory Live Bell,” and “ZTE Japan Nubia Flip2.”
Kamishiraishi Mone secured second place, featuring in commercials for “Lux Rakuraku Attendance,” “Suntory live Club/Iemon Tokucha TOKUCHA,” and “Japan Lottery Association LOTO Information.”
Ito Sari ranked third, appearing in commercials for “SPS Pharmaceutical Allegion 20,” “The Premium Malts/Sesame Barley Tea,” and “Pokemon Trailing Card Game Pocket.”
Yoshitaka Yuriko and Miyayo Ryuya rounded out the top five, in fourth and fifth place respectively.
Nao,who ranked ninth,appeared in commercials for “NTT Docomo Docomo U180%/iPhone16″ and ”Suntory Perfect Suntribeel.” Mamiya Shotaro secured 19th place with appearances in “Toho under Ninja” and “Kao Attack ZERO Products.”
Trending Category Highlights Emerging Faces
The “Trending” category focuses on celebrities who experienced the largest increase in commercial exposure compared to the previous month. Yamazaki Kento and Kamishiraishi Mone also topped this category,mirroring their success in the overall rankings.
nakajima Kento secured third place in the trending category, appearing in commercials for “Gaga: my Unfamiliar Girlfriend,” “Keisei Electric Railway,” and “ShinNihon Pharmaceutical Perfect One Lifting Gel.”
Singer ”milet” ranked fourth, also appearing in “Gaga: My Unfamiliar Girlfriend” and “sony Music entertainment CD Information” commercials.
Yoshitaka Yuriko secured fifth place, featuring in commercials for “Hisamitsu Pharmaceutical Allegra FX,” “JCOM J-COM NET,” and “Kao News.”
Kohinata Fumiyo, ranked 16th, appeared in commercials for Sumitomo Forestry. Okada Masaki, who ranked 19th, featured in commercials for Japan Post Bank, McDonald’s Japan, and Kinofilms Yukitekaheran.
video Research Offers Detailed Reports
Video Research provides a “TV Commercial Exposure Talent Report” that compiles information on talent exposure in TV commercials, including lists of talents appearing in commercials for specific companies. Those interested can inquire about the service.