Top Streaming Platforms in the Last Quarter
- An analysis of the latest trends in streaming, from platform popularity to piracy rates, as of March 2025.
- The streaming video on demand (SVOD) landscape is ever-evolving.
- what factors influence the choice of one service over another for accessing movies and series?
Streaming Wars: A Deep Dive into Platform Preferences and Viewing Habits in 2025
Table of Contents
An analysis of the latest trends in streaming, from platform popularity to piracy rates, as of March 2025.
The streaming video on demand (SVOD) landscape is ever-evolving. GECA recently released its OTT Cinema Barometer, shedding light on the movie consumption habits of SVOD platform users.
Which streaming platform reigns supreme? How many subscriptions do users juggle? what factors influence the choice of one service over another for accessing movies and series? these are the questions GECA explores quarterly.
The company unveiled the results of its OTT Barometer,focusing on movie consumption on platforms between november 2024 and January 2025. The study also tracked advertising trends, podcast consumption, and piracy within the SVOD market during the same period.
Which platforms are thriving in Spain? What content is dominating the charts? Let’s delve into the latest insights from GECA.
The Platform Popularity Ranking
GECA compiled a list of platforms ranked by user satisfaction. Disney+ leads with the highest percentage of “Good” and “Excellent” ratings combined (78.2%), followed by Netflix (75.4%) and Filmin (72.15%). Though,Filmin excels at captivating its audience,boasting 41.2% of “Excellent” ratings, considerably surpassing its competitors in this category.
Streaming Wars in 2025: Your Questions Answered
The streaming landscape is constantly changing. This Q&A dives into the latest trends,platform preferences,and viewing habits shaping the streaming world in 2025,based on recent data and analysis.
General Streaming Trends
What is SVOD and why is it important?
SVOD stands for Streaming Video on Demand. It’s a subscription-based service that allows users to access a wide range of video content, including movies and TV shows, for a recurring fee. SVOD is significant as it represents a major shift in how people consume media, offering convenience and a vast library of content compared to traditional television. The SVOD market was valued at USD 27.38 Billion in 2024 and is projected to reach USD 37.46 Billion by 2031.
What key trends are shaping the SVOD market in 2025?
Platform Popularity Fluctuations: user satisfaction varies considerably between platforms, impacting subscriber retention and acquisition.
Content is King: The availability of compelling and exclusive movies and series heavily influences platform choice.
Focus on User Experience: Platforms are striving to improve user experience to stand out.
Platform Preferences and popularity
Which streaming platforms are most popular with users?
According to the GECA OTT barometer,in terms of user satisfaction (combined “Good” and ”Excellent” ratings):
- Disney+: 78.2%
- Netflix: 75.4%
- Filmin: 72.15%
Which platform excels at captivating its audience?
Filmin stands out with 41.2% of “Excellent” ratings, surpassing its competitors in this category.This indicates a strong connection with its user base.
What factors influence users’ choice of streaming platforms?
Content Library: The availability of desired movies and TV shows.
User Experience: Ease of navigation, personalized recommendations, and streaming quality.
Price: Affordability and perceived value for money.
original Content: Exclusive movies and series that can’t be found elsewhere.
Platform Reputation: Positive reviews and brand perception.
Viewing Habits
How has movie consumption on streaming platforms evolved?
The GECA OTT Barometer specifically studied movie consumption habits between November 2024 and January 2025, providing insights into which platforms are preferred for movies and the types of films that are most popular.The SVOD market continues to grow, with more users subscribing to streaming services to access movies from the comfort of their homes.
What else did the GECA OTT Barometer track?
Advertising trends within streaming platforms.
Podcast consumption among SVOD users.
* Piracy rates and their impact on the SVOD market.
Market Trends and Future Outlook
What is the projected growth of the SVOD market?
The SVOD market is expected to grow from USD 27.38 billion in 2024 to USD 37.46 billion by 2031, with a CAGR of 4.41%. This growth rate indicates a sustained increase in the adoption of streaming services worldwide.
Key Platform Comparison
| Platform | User Satisfaction (“Good” & “Excellent”) | Standout Feature |
| ——— | —————————————– | ———————————- |
| Disney+ | 78.2% | high Overall Satisfaction |
| Netflix | 75.4% | Wide Variety of content |
| filmin | 72.15% | Excels at Captivating its audience |
Conclusion
The streaming landscape in 2025 is dynamic, with platforms vying for user attention through diverse content offerings and user-friendly experiences. The GECA OTT Barometer offers valuable insights into thes trends. Keeping abreast current consumer behaviour allows all involved to adapt.