NFL Media Boosts Productivity with Generative AI Tools

The National ​Football League (NFL) ⁢has partnered with Amazon Web Services ‌(AWS)‍ to introduce Next Gen Stats, a cutting-edge platform that utilizes artificial intelligence (AI)⁤ to⁤ analyze tackles in American football. The new feature, “Tackle Probability,” uses machine learning ​to predict the likelihood of a ​specific defender making a tackle at any given ‍moment during play.

Powered by‌ AWS cloud services,‌ the Next Gen Stats platform collects over⁣ 500 million data points each season, providing⁣ a vast amount of ⁤data that drives⁤ innovation within the NFL. This⁢ data is used​ to improve fan engagement through advanced statistics, create new viewing experiences‌ through video, and develop new ways to ⁢communicate the action on the field. Additionally,‍ data-driven insights are helping the NFL improve player safety ⁣and ⁣add excitement to games through rule ​changes,⁤ such as the new Dynamic Kickoff.

The introduction⁤ of generative AI is a key element of ‌this expanded partnership, aimed at improving productivity and creating added value for both the ​NFL and NFL fans. Gary Brantley, NFL Chief Information Officer, ​stated, “By ⁤leveraging data ‌and advanced technologies like generative AI, we’re accelerating ⁤innovation in key areas like player⁤ safety, fan engagement, and content creation.”

NFL ​Media is utilizing Amazon⁣ Q Business, AWS’ ​enterprise ​AI assistant, to get answers to questions about a wide range ⁢of business information‍ and content creation topics. They have also ‍launched a self-service offering that provides⁢ fast, detailed⁤ answers to common technical⁢ and operational questions. ‌Additionally, they used Amazon⁣ Bedrock to build a search tool that uses generative AI​ to enable content production teams to search ⁤the NFL’s‍ Next Gen Stats‍ database for ⁣footage and analysis of ⁣specific plays using natural language prompts.

Through ‌these initiatives, the NFL is helping employees be more productive and ⁢focus ⁢their efforts on creating⁤ high-quality content‌ for NFL Media properties, including NFL⁣ Network,‍ NFL Films, NFL.com, the NFL⁣ App, and NFL social media channels. Julie Souza, Head⁤ of Global Sports at AWS, said,⁢ “The NFL and AWS share a ⁣passion ⁤for innovation, and we are excited to continue ⁢to drive progress ‍across the NFL ecosystem.”

Key Innovations

• Next Gen Stats: The NFL’s proprietary platform for tracking player plays and the ball,‌ delivering value to the entire NFL⁤ ecosystem.
• Digital Athlete: A cutting-edge injury ​recognition and analysis tool‌ that ⁣combines ‌footage and data from training,⁤ practice, ⁢and gameplay to help understand the experiences ‌of NFL players.
• NFL Big Data Bowl: An annual competition that challenges participants to ⁢use data and ‌technology to ​generate new insights for fans and discover‌ new ways ⁢to enjoy the game.
• Integrated Platform⁣ for⁢ Visualizing Fans: A comprehensive platform that‌ integrates data from‌ multiple ​sources to provide visibility into fans across all customer touchpoints.
• NFL Schedule: The NFL is using AWS to ⁢speed up the annual⁤ schedule creation process,⁤ using high-performance computing (HPC) to find the⁣ optimal schedule from 1 to the power of 16 possible combinations of⁤ teams and other⁢ factors.
• NFL Films ‌and NFL Media: The NFL‍ is using AWS to digitally archive NFL films, preserving valuable content and ‌making ⁤it available⁤ for generations to‌ come.

About Amazon​ Web Services

Amazon Web⁣ Services (AWS) is ​the world’s most comprehensive and widely⁣ adopted cloud service,‍ offering over 240 fully featured services ⁤for ⁢compute, storage, ‌databases,​ networking, ​analytics, machine learning, and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and ⁤application⁢ development, deployment, and management.

About Amazon

Amazon is guided by four principles: customer obsession, passion‌ for invention, commitment⁢ to operational excellence, and long-term thinking. We aspire to be Earth’s most customer-centric ‌company, the best employer, and ‌the​ safest place to work.