Toyota Tops, BYD Soars 129%
Indonesia Car Sales Dip in March; BYD Sees significant Growth
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JAKARTA (April 18, 2025) – Indonesian car sales experienced a downturn in March compared to February, even though certain brands, most notably BYD, bucked the trend with considerable sales increases.
Overall Sales Figures
According to data released by the Indonesian Automotive Industry Association (gaikindo), wholesale car sales (distribution from factories to dealers) reached 70,892 units in March, a decrease from the 72,336 units sold the previous month. Retail sales,however,saw a 9.6% increase, climbing from 69,872 units to 76,582 units.
Despite the increase in retail sales, the cumulative figures for the first quarter of 2025 indicate an overall market contraction compared to the same period last year.
- Wholesale Sales (January-March 2025): 205,160 units, a 4.7% decrease (10,090 units) year-over-year.
- Retail Sales (January-March 2025): 210,483 units, an 8.9% decrease (20,554 units) year-over-year.
Market Leaders
Toyota continues to dominate the Indonesian automotive market. In March, Toyota recorded wholesale sales of 22,476 units, a decrease of 1,921 units from February. Retail sales for Toyota reached 24,614 units, a 10.3% increase from the previous month.
Daihatsu secured the second-place position with wholesale sales of 13,057 units, an increase from the 11,959 units sold in February. Retail sales for Daihatsu totaled 13,111 units,a 4.9% increase.
honda rounded out the top three best-selling brands. Wholesale sales for Honda reached 6,303 units, a 28% decrease from the previous month. However, retail sales saw an increase of 5.3%, with 8,165 units distributed in March.
BYD’s Remarkable surge
BYD, the Chinese electric car manufacturer, experienced a remarkable surge in sales, with a 129.1% increase in March. Wholesale sales for BYD reached 3,205 units, compared to 1,399 units the previous month. Retail sales also saw significant growth, with 2,870 units sold, an increase of 1,382 units compared to February.
Aion also posted significant gains, with wholesale sales increasing by 503.1%, from 159 units in February to 959 units in March, marking it as one of the fastest-growing brands in the electric vehicle segment.
Economic Factors
Yohannes Nangoi, Chairperson of Gaikindo, attributed the overall market decline to prevailing economic challenges faced by indonesians.
The purchasing power of the community and buying interest does not yet exist.
Yohannes Nangoi, Chairperson of Gaikindo
Nangoi made the statement wednesday, May 15, 2025, in Central Jakarta.
The decline in car sales reflects broader economic pressures, including inflation, elevated interest rates, and reduced consumer purchasing power.Economic uncertainty is also prompting consumers to exercise greater caution with significant expenditures, such as purchasing new vehicles.
Top 15 Best-Selling Car Brands (March 2025)
Wholesale Sales
- Toyota: 22,476 units
- Daihatsu: 13,057 units
- Honda: 6,303 units
- Mitsubishi Motors: 5,769 units
- Suzuki: 4,442 units
- Hyundai: 2,424 units
- Isuzu: 1,802 units
- Mitsubishi Fuso: 1,604 units
- BYD: 3,205 units
- Wuling: 1,850 units
- Chery: 1,829 units
- Hino: 1,193 units
- Denza: 1,587 units
- Aion: 959 units
- Mazda: 281 units
Retail Sales
- Toyota: 24,514 units
- Daihatsu: 13,111 units
- Honda: 8,165 units
- Mitsubishi Motors: 6,372 units
- suzuki: 5,006 units
- Hyundai: 2,354 units
- Hino: 2,083 units
- Mitsubishi Fuso: 1,929 units
- Isuzu: 2,007 units
- Wuling: 1,725 units
- BYD: 2,870 units
- Chery: 1,521 units
- Denza: 1,801 units
- aion: 712 units
- Mazda: 313 units
Indonesia Car Sales: March 2025 Market Analysis
What was the overall trend in Indonesian car sales in March 2025?
Indonesian car sales experienced a downturn in March 2025 compared to February. while retail sales saw an increase, wholesale sales decreased.
What where the specific wholesale and retail sales figures for March 2025?
* Wholesale Sales: