Bristol, TN – The intersection of high-octane NASCAR racing and reliable home services is about to get a significant boost. Trackhouse Racing has announced a multi-year, multi-race partnership with Roto-Rooter, designating the plumbing and drain cleaning giant as the Official Plumbing Installation, Repair and Replacement Services Company for the team. The deal centers around rising NASCAR star Connor Zilisch, providing him with crucial sponsorship as he embarks on his rookie season in the Cup Series in .
This isn’t a new association for Zilisch and Roto-Rooter. Their collaboration began in at Homestead-Miami Speedway, during Zilisch’s third career start in the NASCAR O’Reilly Auto Parts Series with JR Motorsports. The partnership blossomed throughout , culminating in a breakthrough victory for Zilisch at Sonoma Raceway. There, he edged out future teammate Shane van Gisbergen in a thrilling 79-lap race, leading 46 laps and demonstrating a maturity beyond his years to secure his first NASCAR series win.
The success at Sonoma clearly solidified the relationship, prompting Roto-Rooter to expand its involvement to the Cup Series. “We’re really looking forward to taking the next step into the Cup Series with Connor and Trackhouse Racing,” said Thad Reinhard, President of Roto-Rooter Corporation. “Connor has been a great representative for Roto-Rooter the past two seasons at JR Motorsports. He’s a great young kid and incredibly talented behind the wheel. We feel very fortunate to have this opportunity and we’re all excited for the season.”
For Zilisch, the continuation of the partnership feels like a natural progression as he transitions to the highest level of NASCAR competition. “It’s awesome to continue the relationship with Roto-Rooter into the Cup Series,” Zilisch stated. “I’ve met a lot of great people with the company over the last two years. The win at Sonoma was really cool, and I remember how excited everyone from Roto-Rooter was in victory lane after the race. I can’t wait to grow that relationship this season.”
The Roto-Rooter branding will first appear on Zilisch’s car during a special doubleheader weekend at Bristol Motor Speedway in . The company will be the primary sponsor for both the Cup Series race on and Zilisch’s O’Reilly Auto Parts Series entry with JR Motorsports on . This dual sponsorship highlights Roto-Rooter’s commitment to supporting Zilisch across multiple series, providing a significant platform for brand visibility.
Trackhouse Racing, known for its innovative marketing strategies and commitment to building strong relationships, sees this partnership as a key component of its long-term success. The team has quickly established itself as a contender in the Cup Series, and the addition of a well-respected brand like Roto-Rooter further strengthens its position. The team’s ability to attract sponsors like Roto-Rooter speaks to its growing influence and appeal within the NASCAR community.
Zilisch’s arrival in the Cup Series as a rookie adds another layer of excitement to the partnership. He’s widely regarded as one of NASCAR’s most promising young talents, and his connection with Roto-Rooter provides a stable foundation as he navigates the challenges of his first full season. The combination of a talented driver, a competitive team, and a committed sponsor creates a compelling narrative that is sure to resonate with fans.
The partnership between Trackhouse Racing, Connor Zilisch, and Roto-Rooter represents more than just a sponsorship deal; it’s a strategic alliance built on shared values and a commitment to excellence. As the NASCAR Cup Series season approaches, all eyes will be on Zilisch and his Roto-Rooter-backed machine, eager to witness the next chapter in this promising collaboration. The Bristol doubleheader in will be a pivotal moment, marking the official debut of the partnership on the Cup Series stage and setting the tone for what promises to be an exciting season.
