Trans-Cab & GoLa: Ride-Hailing Licenses Evaluated Beyond 2025
Here’s a summary of the key points from the provided text:
* Trans-Cab & SmileRide Integration: Trans-cab is integrating its SmileRide app directly into the mobile display terminals in its taxis. This allows drivers to accept app bookings without using their phones, with full rollout expected by November 8th. They plan to actively promote the app to passengers afterward.
* Competitor Activity: ComfortDelGro (CDG Zig) also integrates app bookings into its taxi terminals. Geolah offers ride-hailing alongside limousine and parcel services,but did not comment when asked.
* SmileRide Functionality: SmileRide offers both fixed and metered taxi fares, as well as private-hire car options (4 & 6 seaters).
* Initial App Issues: The SmileRide app initially had issues with locating destinations using postal codes, but this was fixed after user feedback.
* Ride Availability Problems: Testing by ST revealed difficulties booking rides through the app, particularly during peak hours (Oct 27th). Repeated attempts showed “No drivers available.”
* No-Show Incident: One prosperous booking resulted in a driver not appearing, leading to cancellation without charge.
* Trans-Cab’s Response: Trans-cab acknowledges limited driver availability and expects improvement once the app is fully integrated with taxi terminals.
* Driver Behavior: A Trans-Cab driver, Mr. Chua, uses multiple platforms (Grab, Tada, SmileRide) and generally accepts the first job offered, while acknowledging some drivers prioritize higher fares.
