Trinity Rodman Leads NWSL Jersey Sales as Washington Spirit Dominate
- The Washington Spirit have established a dominant presence in the 2026 National Women's Soccer League (NWSL) merchandise market, with the club's latest kit launch becoming the most successful...
- 2 jersey has seen a 136% increase in sales compared to 2025.
- The Washington Spirit's "Spirit in Bloom" kit, which was unveiled on February 26, 2026, has driven unprecedented demand.
The Washington Spirit have established a dominant presence in the 2026 National Women’s Soccer League (NWSL) merchandise market, with the club’s latest kit launch becoming the most successful in league history. Forward Trinity Rodman leads the league in jersey sales, reflecting a significant surge in her popularity following her role in securing a gold medal with Team USA at the Paris 2024 Olympic Games.
Rodman’s No. 2 jersey has seen a 136% increase in sales compared to 2025. This growth has positioned her as the top-selling player in the NWSL, anchoring a broader trend of commercial success for the Washington-based franchise.
Spirit Kit Domination
The Washington Spirit’s “Spirit in Bloom” kit, which was unveiled on February 26, 2026, has driven unprecedented demand. The design features a combination of Spirit Green and bright blossom pink, intended to reflect the cherry blossoms of Washington, D.C.
According to Washington Spirit CEO Kim Stone, the kit was designed specifically because fans requested a cherry blossom theme. The strategy proved successful, as first-day sales for the new kit more than doubled the figures recorded the previous year.
Kim Stone, Washington Spirit CEO
We designed this kit because our fans asked for a Cherry Blossom design that reflects DC. The result is the top-selling jersey in the NWSL with six Spirit players’ jerseys ranked in the top eight in league-wide sales.
The club’s influence extends across the league’s best-sellers list. The Washington Spirit currently hold six of the top eight most-sold player jerseys in the NWSL. The club has more than double the number of players in the Top 20 jersey sales list compared to any other team in the league.
Top-Selling Players
The list of the top eight most popular jerseys in the NWSL is heavily concentrated with Washington Spirit talent. The rankings are as follows:
- 1. Trinity Rodman (Washington Spirit)
- 2. Lindsey Heaps (Future Denver Summit FC)
- 3. Hal Hershfelt (Washington Spirit)
- 4. Tara Rudd (Washington Spirit)
- 5. Esme Morgan (Washington Spirit)
- 6. Rosemonde Kouassi (Washington Spirit)
- 7. Not specified
- 8. Leicy Santos (Washington Spirit)
Notably, the second-highest selling jersey belongs to Lindsey Heaps. Heaps is slated to join the expansion franchise Denver Summit FC, though she is not expected to join the league until mid-summer. Her high ranking indicates strong demand for the expansion club before she has even taken the field.
League-Wide Recognition
Beyond direct sales, the Washington Spirit have seen significant engagement across other platforms. The club led the NWSL in social media impressions and secured a victory in the league’s BraKIT fan vote, winning the honor for the best new kit over 15 other clubs.
The success of the “Spirit in Bloom” design aligns with a wider trend among professional sports teams in the local area, as several D.C.-based teams have introduced cherry blossom-themed uniforms to appeal to the regional identity.