Riyadh Season‘s Creative Partner Achieves International Recognition

The Big Creative Shop, the creative partner for the riyadh Season, has been awarded an Emmy® Award, becoming the first agency in the Middle East, Africa, and Asia to receive this honor. The recognition came during the forty-sixth session of the Emmy Sports Awards, presented by the National Academy of Television Arts & Sciences.

Saudi Team Behind the Award-Winning Campaign

Counselor Turki bin Abdul Mohsen al Sheikh, Chairman of the General Authority of Entertainment (GEA), announced the win and highlighted the all-Saudi team responsible for the achievement. He shared a video on his X (formerly Twitter) account documenting the award ceremony, emphasizing the role of young Saudi talent in reaching international standards. A video of the award presentation is available on Instagram.

Al Sheikh stated that the true measure of the award’s value lies in its positive impact and audience satisfaction, prioritizing public happiness and gratitude above all else.

“USYK VS Fury Reignated” Campaign Earns Praise

The winning campaign, promotional work for the “USYK VS fury Reignated” event, was lauded by the Emmy jury for its creativity and influence. This victory demonstrates Saudi Arabia’s growing capacity to compete in prominent international media awards.

This achievement underscores the increasing prominence of the entertainment sector in the Kingdom and the Riyadh Season’s role in supporting and showcasing national talent on a global stage.