Tyson Fury Expands Partnership With XTB for Global Campaign

British heavyweight boxer Tyson Fury has expanded his partnership with the investing app XTB to serve as the face of a new global advertising campaign, according to a report by Sport Industry Group on May 29, 2026.

The fighter filmed the campaign in the period leading up to the May 29, 2026, announcement, marking an increase in his professional involvement with the fintech firm.

The relationship between the boxer and the investing app began in 2024, when XTB first partnered with Fury as a sponsor for his rematch against Oleksandr Usyk.

XTB Sports Sponsorship Portfolio

The expansion of the partnership with Fury is part of a broader strategy by XTB to grow its sports sponsorship portfolio. The fintech company currently maintains several high-profile partnerships across various athletic disciplines.

These existing collaborations include:

• The football club SSC Napoli
• The International Basketball Federation (FIBA)
• Combat sports organizations KSW and OKTAGON

Szymon Szymański, the Chief Growth Officer of XTB, stated that Fury is a perfect fit for the role of global ambassador for the brand.

Szymański noted that the company values Fury’s commitment, determination and passion when pursuing the highest goals.

The last few years have shown that Tyson Fury is a perfect fit for the role of XTB’s global ambassador. His passion, commitment, and determination in the fight for the highest goals are values that are very close to us. I am convinced that this cooperation will be of great importance for building global recognition of our brand, especially since there is much evidence of further major fights involving Tyson on international arenas.

Szymon Szymański, Chief Growth Officer of XTB

The fintech firm expects that the cooperation will be instrumental in increasing global brand recognition, particularly as Fury is expected to participate in further major fights on international arenas.