UAE Online Payments: 1-Click & Biometric Checkout Demand | Visa
- A recent report indicates that consumers in the united Arab Emirates are seeking more secure and seamless experiences when shopping online.
- The report, based on a survey of over 2,000 online shoppers across the Gulf Cooperation Council, identifies security concerns and complex payment processes as the primary obstacles to...
- While shopping frequency remains high, with one in three UAE consumers purchasing groceries online multiple times per week and regular monthly purchases in categories like fashion, entertainment, and...
UAE shoppers demand more secure adn seamless online shopping experiences, a critical trend highlighted by Visa. this report pinpoints that security fears and complex checkout processes are major hurdles, with 40% of UAE shoppers concerned about fraud. Teh demand for more efficient transactions is clear, as 67% favor biometric authentication. one-click checkout options could revolutionize how consumers shop online, with 82% of UAE consumers expressing interest. These findings underscore the need for streamlined payment solutions like Visa’s “click to Pay with Biometrics.” As News Directory 3 has observed, consumer behavior is shifting. Discover what’s next for e-commerce in the UAE.
UAE Shoppers demand Secure, Seamless Online Shopping Experiences
A recent report indicates that consumers in the united Arab Emirates are seeking more secure and seamless experiences when shopping online. The Visa Checkout Friction Report highlights key challenges that continue to impact customer satisfaction and business performance despite the growth of e-commerce and digital adoption in the region.
The report, based on a survey of over 2,000 online shoppers across the Gulf Cooperation Council, identifies security concerns and complex payment processes as the primary obstacles to smooth transactions. In the UAE, 40% of shoppers expressed fear of fraud, while 37% cited frustration with repeatedly entering card details.
While shopping frequency remains high, with one in three UAE consumers purchasing groceries online multiple times per week and regular monthly purchases in categories like fashion, entertainment, and electronics, checkout friction can lead to abandoned carts and lost revenue for retailers. Visa’s research suggests a growing preference for advanced payment technologies to improve the online shopping experience.
Approximately 67% of UAE shoppers said they would use biometric authentication, such as fingerprint or face ID, for online checkouts. Furthermore, 65% support a unified registration process for digital payments across various websites. The report also notes that 82% of consumers would shop online more often if one-click checkout options were widely available, and 66% are likely to use Visa’s “Click to Pay with Biometrics” feature.
This feature aims to simplify online shopping by removing the need for manual card entry and using secure, device-based biometric authentication to expedite and secure transactions. the demand for secure online shopping and streamlined processes is clear.
Salima Gutieva, Visa’s VP and Country manager for the UAE, said challenges in the online checkout process directly impact businesses, leading to lost revenue and hindering customer acquisition and retention.
“Today’s consumers expect – and deserve – a more seamless and secure eCommerce experience. That’s why Visa is working with partners to enable solutions like Click to Pay, which leverages biometrics and tokenisation to eliminate key pain points and deliver a more convenient shopping experience,” Gutieva said.
Gutieva added that improving these moments not only drives business results but also builds on the UAE government’s achievements in building a seamless, secure digital economy.
What’s next
The push for enhanced security and streamlined processes in online shopping is expected to continue, with more businesses likely to adopt biometric authentication and one-click checkout options to meet consumer demands and reduce friction in the e-commerce experience. This will likely lead to increased customer satisfaction and revenue growth for retailers in the UAE.