Ubisoft Acquires Amazon Games: Rainbow 6 Siege Creators
- Ubisoft has strategically acquired the development team behind the MOBA game, March of giants, from Amazon Games Montreal, along with the rights to the game itself.
- On February 29,2024,Ubisoft announced its acquisition of the development team responsible for March of Giants from Amazon Games Montreal.
- March of Giants is a MOBA (Multiplayer Online Battle arena) game, a genre dominated by titles like League of Legends and Dota 2.
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Ubisoft Acquires March of Giants Development Team from Amazon
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Ubisoft has strategically acquired the development team behind the MOBA game, March of giants, from Amazon Games Montreal, along with the rights to the game itself. The move brings back key talent, including Xavier Marquis, creative director of Tom Clancy’s Rainbow Six Siege, adn Alexandre Parizeau, former Managing Director of Ubisoft Toronto. Amazon will continue to support the game through Twitch marketing.
The Acquisition: Details and Background
On February 29,2024,Ubisoft announced its acquisition of the development team responsible for March of Giants from Amazon Games Montreal. The deal includes full ownership of the March of Giants intellectual property, which was in the closed alpha stage on PC. The financial terms of the acquisition were not publicly disclosed.
March of Giants is a MOBA (Multiplayer Online Battle arena) game, a genre dominated by titles like League of Legends and Dota 2. The acquisition signals Ubisoft’s intent to further compete in the growing esports and live-service gaming market.
key Personnel Return to Ubisoft
A significant aspect of this acquisition is the return of Xavier Marquis and alexandre Parizeau to Ubisoft. Marquis, previously the creative director of the highly accomplished Tom Clancy’s Rainbow Six Siege, is currently leading the development of March of Giants. Parizeau, formerly Managing director of Ubisoft Toronto, served as the project’s production leader.
Ubisoft CEO Yves Guillemot expressed enthusiasm about their return, highlighting their experience in building competitive games and live services globally. This suggests Ubisoft views their expertise as crucial to the success of March of Giants and future projects.
Amazon’s Continued Involvement
Despite selling the development team, Amazon will remain involved with March of Giants through marketing support provided via Twitch. This continued partnership suggests Amazon recognizes the potential of the game and wants to leverage its streaming platform to reach a wider audience. The arrangement allows Amazon to benefit from the game’s success without the full responsibility of development and operation.
Ubisoft’s “Creative House” Structure
The March of Giants team will be integrated into Ubisoft’s newly established “creative house” structure. This reorganization aims to consolidate Ubisoft’s creative teams, fostering collaboration and innovation. The “creative house” model is intended to streamline development processes and allow for more efficient resource allocation.
This move aligns with Ubisoft’s broader strategy to focus on fewer, larger titles and strengthen its live-service offerings.By centralizing creative talent, Ubisoft hopes to improve the quality and consistency of its games.
MOBA Market Overview
The MOBA market is highly competitive, dominated by established players like League of Legends and dota 2.Though, there is still room for innovation and new entrants. Hear’s a look at the market share of leading MOBAs (data as of Q4