Ubisoft Subsidiary Launches R6, Assassin’s Creed, Far Cry Esports
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Ubisoft’s Entertainment Subsidiary, Entagma, Officially Launches
What Happened?
Ubisoft Entertainment announced the official launch of Entagma,a new subsidiary focused on supporting its major franchises – Rainbow Six Siege,Assassin’s Creed,and Far Cry. Entagma will handle various entertainment initiatives related to these games, including content creation, events, and potentially expanding the universes beyond the core game experiences.
What Does Entagma Do?
Entagma’s core function is to create and manage entertainment experiences around Ubisoft’s key franchises. This encompasses a broad range of activities, including:
- Content Creation: Developing videos, short films, animations, and other digital content that expands the lore and characters of the games.
- event management: Organizing and executing live events, tournaments, and fan gatherings.
- Universe Expansion: Exploring opportunities to extend the franchises into other media formats, such as television, film, or comics.
- Merchandise & Licensing: Overseeing the creation and distribution of branded merchandise.
The launch of Entagma suggests Ubisoft is aiming to emulate the success of companies like Riot Games (with its League of Legends universe expansion) and Epic Games (with Fortnite‘s evolving metaverse).By centralizing these efforts under a dedicated subsidiary,Ubisoft can streamline production and ensure a cohesive brand experience across all platforms.
Franchise Focus: Rainbow Six Siege, Assassin’s Creed, and Far Cry
Entagma will initially concentrate on three of Ubisoft’s most prominent franchises:
| Franchise | Genre | Key characteristics | Potential Entagma Focus |
|---|---|---|---|
| Rainbow Six Siege | Tactical FPS | Team-based, realistic, competitive | Esports events, operator backstory videos, tactical analysis content. |
| Assassin’s Creed | Action RPG | Historical settings, stealth, parkour | Animated shorts exploring historical periods, live-action adaptations, expanded lore videos. |
| Far Cry | Open-World FPS | Exotic locations, emergent gameplay, charismatic villains | Documentary-style content about the game’s settings, villain origin stories, behind-the-scenes growth footage. |
The choice of these franchises is strategic. Assassin’s Creed, with its rich historical setting, lends itself notably well to expanded storytelling. Far Cry‘s open-world nature and memorable villains offer ample opportunities for creative content.Rainbow Six