UCI and IMG Renew Media Rights Deal to 2031

UCI and IMG Renew Media Rights Deal to 2031

September 30, 2025 David Thompson - Sports Editor Sports

Here’s a breakdown of the‌ key⁢ details from the provided​ text:

Main‌ news:

* ⁢ The​ UCI‌ (cycling’s governing body) has extended its media rights agreement wiht​ IMG,a global ⁢sports marketing ​agency,through ‍ 2031.

What IMG will do:

* ⁣ Distribute international ‍media rights for ‍major UCI World Championships.
* Specifically,⁣ this covers⁢ territories outside ⁣of Europe, the⁣ Middle East and ⁤North Africa (MENA),‌ and China.

* Sell media rights for annual UCI World⁢ Championships across various disciplines (road, track, mountain bike, cyclo-cross, ​gravel, urban cycling) and⁤ the UCI Cyclo-cross World Cup.
* manage and license the UCI’s archives in these territories.

Events Covered by the⁢ Deal:

* ⁤ ​ UCI ⁢Cycling‌ World⁢ Championships (2027 in France, 2031 in Italy)
* UCI Road,‌ Track, and Mountain Bike ⁢World Championships​ (five editions between 2025-2030)
* ​ UCI⁣ Cyclo-cross World Championships ​(2025-2031)
* ⁢ UCI Cyclo-cross World Cup (2024-2025 to 2030-2031)

Background:

* IMG⁣ has represented ‌the UCI’s media rights​ in these territories as⁤ 2017.
* This extension complements a separate, renewed agreement with the ​ European Broadcasting Union (EBU) for distribution within Europe.

Quote:

* ‌ UCI⁢ President David‌ Lappartient expressed satisfaction with the continued partnership, highlighting⁣ IMG’s role​ in making cycling accessible to fans globally as 2017.