UCI and IMG Renew Media Rights Deal to 2031
- * The UCI (cycling's governing body) has extended its media rights agreement wiht IMG,a global sports marketing agency,through 2031.
- * Distribute international media rights for major UCI World Championships.
- * UCI Cycling World Championships (2027 in France, 2031 in Italy) * UCI Road, Track, and Mountain Bike World Championships (five editions between 2025-2030) * UCI Cyclo-cross...
Here’s a breakdown of the key details from the provided text:
Main news:
* The UCI (cycling’s governing body) has extended its media rights agreement wiht IMG,a global sports marketing agency,through 2031.
What IMG will do:
* Distribute international media rights for major UCI World Championships.
* Specifically, this covers territories outside of Europe, the Middle East and North Africa (MENA), and China.
* Sell media rights for annual UCI World Championships across various disciplines (road, track, mountain bike, cyclo-cross, gravel, urban cycling) and the UCI Cyclo-cross World Cup.
* manage and license the UCI’s archives in these territories.
Events Covered by the Deal:
* UCI Cycling World Championships (2027 in France, 2031 in Italy)
* UCI Road, Track, and Mountain Bike World Championships (five editions between 2025-2030)
* UCI Cyclo-cross World Championships (2025-2031)
* UCI Cyclo-cross World Cup (2024-2025 to 2030-2031)
Background:
* IMG has represented the UCI’s media rights in these territories as 2017.
* This extension complements a separate, renewed agreement with the European Broadcasting Union (EBU) for distribution within Europe.
Quote:
* UCI President David Lappartient expressed satisfaction with the continued partnership, highlighting IMG’s role in making cycling accessible to fans globally as 2017.