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Meta APEX: New Name for Former Facebook Reality Labs Facility
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Meta Platforms, Inc. has rebranded its multi-purpose facility in Menlo Park, California, as Meta APEX, signaling a deepened collaboration wiht Applied Materials. The facility will focus on co-innovation for advanced display technologies, particularly for augmented and virtual reality applications.
The Partnership Between meta and applied Materials
The name change, announced on January 10, 2024, reflects a long-term partnership between Meta and Applied Materials to accelerate the progress of advanced display technologies. Meta’s official newsroom details the collaboration, which aims to improve the performance and capabilities of AR and VR headsets.
Applied Materials will provide its expertise in materials engineering, equipment, and process technology, while Meta will contribute its knowledge of display requirements for immersive experiences. The partnership intends to address key challenges in display technology, such as increasing resolution, improving brightness, and reducing power consumption.
Facility Focus: Advanced Display Technologies
Meta APEX will serve as a hub for co-innovation, bringing together engineers and scientists from both companies to work on next-generation display technologies. The facility will focus on technologies like microLED and OLED, which are considered promising candidates for future AR and VR displays.
According to Applied Materials’ press release, the collaboration will leverage Applied’s materials science and engineering expertise to develop new materials and processes for high-performance displays.
Impact on Meta’s AR/VR Strategy
The rebranding to Meta APEX and the expanded partnership with Applied Materials are crucial to Meta’s long-term strategy in augmented and virtual reality. High-quality displays are essential for creating immersive and compelling AR/VR experiences.
Meta has invested heavily in AR/VR, including the development of the Quest line of VR headsets and the ongoing work on augmented reality glasses. Meta’s Q4 2023 earnings report highlights Reality Labs’ continued investment in these technologies, despite ongoing losses. The partnership with applied Materials is intended to accelerate the development of the display technologies needed to make AR/VR more mainstream.
location and Previous Identity
The Meta APEX facility is located in Menlo Park,California,and was previously known as the Facebook Reality Labs facility. The change reflects Meta’s broader rebranding from Facebook and its increased focus on the metaverse and immersive technologies.The facility houses research and development teams working on a range of AR/VR technologies, including displays, optics, and sensors.
The facility’s address is 1 hacker Way, Menlo Park, CA 94025, as confirmed by Meta’s About page.