UFC Japan Streaming Deal Extended Until 2031
- The Ultimate Fighting Championship (UFC) has extended its exclusive streaming partnership with U-Next, a leading Japanese streaming service, through 2031.
- U-Next will also produce localized programming tailored for the Japanese market and offer Japanese-language audio commentary for all UFC events.
- Japan holds a significant position for the UFC due to its strong martial arts heritage and passionate fanbase.
UFC Extends Streaming Partnership with U-Next Through 2031
Key details of the Renewed Agreement
The Ultimate Fighting Championship (UFC) has extended its exclusive streaming partnership with U-Next, a leading Japanese streaming service, through 2031. the deal, announced on November 11, 2023, ensures continued access to UFC live events, original content, UFC Studio shows, and on-demand video for Japanese audiences.
U-Next will also produce localized programming tailored for the Japanese market and offer Japanese-language audio commentary for all UFC events. This commitment to localization aims to enhance the viewing experience for Japanese fans.
Strategic Importance of the Japanese Market
Japan holds a significant position for the UFC due to its strong martial arts heritage and passionate fanbase. Currently, eight Japanese athletes compete on the UFC roster, further solidifying the contry’s importance to the organization. The increasing popularity of streaming services among Japanese consumers makes U-Next an ideal partner for expanding UFC’s reach.
According to Statista, Japan’s video streaming market revenue is projected to reach US$7.48 billion in 2024 [https://www.statista.com/outlook/dmo/digital-media/video-streaming/japan]. This growth underscores the potential for UFC to connect with a wider audience through digital platforms.
Executive Perspectives
Kevin Chang, UFC senior vice president and head of Asia, highlighted U-Next’s contributions to growing the UFC brand in Japan. He stated,”Over the past three years,U-Next has been an outstanding partner,helping grow UFC’s presence in Japan,a pioneering market for mixed martial arts,with unbelievable talent and passionate fans. From original programming that follows japanese athletes competing on the global stage, to innovative digital media strategies across social platforms, U-Next has been an invaluable partner in elevating the UFC brand.”
Tenshin Tsutsumi, U-Next chief executive, emphasized the platform’s commitment to delivering the essence of the sport and supporting Japanese athletes. “Through this long-term agreement running through 2031,we take great pride and duty in delivering the true essence of this incredible sport and the challenges undertaken by Japanese athletes competing on the world’s biggest stage. As a platform firmly rooted in Japan, U-Next will continue striving to deepen fan engagement and help foster a more mature and enduring culture of watching mixed martial arts in this country.”
UFC’s Expansion in Asia
This deal with U-Next is part of a broader strategy by the UFC to expand its presence in the Asian market. The organization has been actively investing in developing local talent and creating localized content to appeal to regional audiences. In September 2023, the UFC announced its frist event in Saudi Arabia, demonstrating its commitment to growth in the Middle East and Asia [https://www.ufc.com/news/ufc-saudi-arabia-date-location].