Uganda: MICE Destination – IBTM World 2025 Highlights
- Barcelona,Spain - Uganda made a significant return to the international meetings,incentives,conferences,and exhibitions (MICE) industry spotlight at IBTM world 2025,held November 18-20 at Fira gran Via in Barcelona.
- A delegation from Uganda, spearheaded by the Uganda Tourism Board (UTB) and the Uganda Convention Bureau (UCB), participated in IBTM World 2025.
- UTB and UCB are actively working to position Uganda as a competitive destination for the MICE market.
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Uganda Re-Emerges as MICE Destination at IBTM World 2025
Table of Contents
Barcelona,Spain - Uganda made a significant return to the international meetings,incentives,conferences,and exhibitions (MICE) industry spotlight at IBTM world 2025,held November 18-20 at Fira gran Via in Barcelona.
Uganda’s Presence at IBTM World 2025
A delegation from Uganda, spearheaded by the Uganda Tourism Board (UTB) and the Uganda Convention Bureau (UCB), participated in IBTM World 2025. They were joined by ten private-sector companies specializing in the MICE sector. The Ugandan contingent showcased the country’s diverse capabilities, including modern convention centers, luxury accommodations, professional conference organizers (PCOs), destination management companies (DMCs), safari lodges, and specialized incentive travel services.
Strategic Focus on MICE Tourism
UTB and UCB are actively working to position Uganda as a competitive destination for the MICE market. this strategy aims to diversify tourism revenue streams beyond conventional wildlife safaris and cultural experiences. The MICE sector offers the potential for higher-value tourism, attracting business travelers who contribute substantially to the local economy.
According to the International Congress and Convention Association (ICCA), the global MICE market was valued at approximately $828 billion in 2023 and is projected to reach $1.43 trillion by 2032. Capturing even a small percentage of this market could have a substantial impact on Uganda’s economy.
Uganda’s MICE Infrastructure and Offerings
Uganda boasts a growing infrastructure to support MICE events, including:
- Convention Centers: The Speke Resort & Conference Center in kampala is a major venue, with capacity for large-scale events.
- hotels: Kampala and other major cities offer a range of luxury and mid-range hotels with conference facilities.
- Unique Experiences: Uganda’s natural beauty, including national parks and the source of the Nile, provides opportunities for unique incentive travel programs.
| Venue | Capacity | Location |
|---|---|---|
| Speke Resort & Conference Centre | 1,000+ | Kampala |
| Kampala Serena Hotel | 500+ | Kampala |
Quotes from the Delegation
“We are thrilled to participate in IBTM World 2025… This participation signals a renewed, enterprising commitment to position the Pearl of Africa as a competitive and well-prepared MICE destination,” stated a representative from the Uganda Tourism Board. Further details regarding specific commitments and partnerships formed at the event are expected to be released in the coming weeks.