Ultimate Sevens Names Corpay Cross-Border Official FX Partner

Ultimate Sevens has appointed Corpay Cross-Border as its official foreign exchange (FX) partner for its inaugural championship. The partnership provides the global rugby sevens tournament with risk management and cross-border payment solutions to handle currency exposure across its international operations.

Backed by BIA Sports Group, Ultimate Sevens is preparing to stage events in multiple international markets. The agreement designates Corpay Cross-Border as an Ultimate Sevens playmaker, a role that allows the championship to manage its global payments through a single point of access.

The partnership focuses on the financial logistics of a multi-national event series, specifically targeting the volatility of foreign currency exchange during day-to-day operations.

Financial Risk Management for Global Rugby Operations

The collaboration aims to stabilize the tournament’s finances as it expands into various global markets. Corpay Cross-Border will implement FX risk management tools to protect the organization from currency fluctuations that can impact the cost of hosting events in different countries.

Nick Cowell, Commercial Director of Ultimate Sevens, stated that the partnership helps the organization manage global operations and payments as it begins its inaugural season. Cowell noted that the goal is to build a team of playmakers who share a vision of growing the sport globally.

We’re building a team of Playmakers for Ultimate Sevens that share the same vision of growing the sport globally and enabling fans to experience rugby sevens in a new light. Corpay Cross-Border coming on board as our latest partner will help us to manage global operations and payments across our multi-national events series as we kick-start the inaugural season and bring fans a fast-paced, exciting format full of world class rugby sevens talent.
— Nick Cowell, Commercial Director of Ultimate Sevens

Strategic Goals of the Ultimate Sevens Championship

Beyond financial infrastructure, the tournament is positioning itself as a modern iteration of the sport. According to Brad Loder, Chief Marketing Officer of Corpay Cross-Border Solutions, the championship is designed to prioritize gender parity and a fast-paced style of play.

Loder described the initiative by Ultimate Sevens and BIA Sports Group as a way to redefine the future of rugby through a global showcase for elite athletes.

Corpay Cross-Border is thrilled to be named the exclusive and official FX partner of Ultimate Sevens. The team at Ultimate Sevens and BIA Sports Group are truly redefining the future of rugby through a global showcase for elite sevens athletes that prioritises gender parity and a fast-paced style of play. We look forward to supporting Ultimate Sevens as they bring this dynamic brand of rugby to the next generation of fans across the globe.
— Brad Loder, Chief Marketing Officer of Corpay Cross-Border Solutions

The championship’s operational model relies on these playmaker partnerships to scale the event’s reach while maintaining a streamlined payment system across different jurisdictions.