Emily in Paris Season 4: A Fashion Powerhouse

Get ready for a fashion explosion as Emily in Paris returns for its fourth season, featuring more luxury brands than ever before.

Netflix’s hit series Emily in Paris is back on screens, captivating audiences with its stunning costumes and engaging storyline. As the show’s popularity soars, luxury brands are taking notice, eager to associate themselves with the fashion-forward series.

The show’s early seasons followed the life of luxury marketing executive Emily Cooper, played by Lily Collins, who sparked fashion trends that drove demand for everything from Kangol bucket hats to Rimowa luggage. This season, expect to see even more luxury brands, including Amy Paris, Augustinus Bader, Baccarat, and Boucheron, as well as second-hand resale platform Vestiaire Collective.

According to Alex Caceres, head of US marketing at social media management company Metricule, “Emily in Paris capitalizes on Paris’ reputation as the global fashion capital, creating a powerful platform for luxury brands to reach the show’s global potential customers.” The series’ focus on fashion and its relatable aesthetic draw in audiences, including Millennials, Gen Z, fashion enthusiasts, and style-conscious consumers.

With its massive global following, Emily in Paris is one of Netflix’s most popular series. The first season, released in 2020, was watched by 58 million households worldwide, while Season 2 was the most-watched Netflix show of 2022.