Unilever K18: Beauty Influencing on LinkedIn
K18 haircare is innovating beauty marketing by leveraging LinkedIn influencers, a fresh approach detailed in this News Directory 3 article. The brand, under Unilever, is collaborating with Creator Authority, partnering with influencers Jade Walters and Elvi Caperonis to run mentorships and product giveaways. this campaign taps into linkedin’s professional audience, aiming to highlight beauty’s impact on career confidence. The strategy uses video content, maximizing engagement on a platform ripe for B2C marketing.Explore how K18 is setting a new standard. Discover what’s next …
K18 Haircare Taps LinkedIn Influencers for Beauty Marketing
Updated May 31, 2025
K18, a haircare company, is venturing into beauty influencer marketing on LinkedIn, a platform often overlooked for consumer engagement. The company is collaborating with Creator Authority, an influencer marketing firm, to partner with LinkedIn influencers Jade Walters and elvi Caperonis. The initiative involves product giveaways and mentorship opportunities for the influencers’ communities.
Diana Martinez,director of influencer relations at K18,emphasized the untapped potential of LinkedIn creators. She said the company aims to be a pioneer in this space, recognizing that feeling confident about one’s appearance can positively impact professional life.The K18 haircare campaign highlights the intersection of beauty, career, and confidence.
Brandon Gahan,CEO and co-founder of Creator Authority,noted that LinkedIn’s surroundings makes influencer marketing campaigns stand out more than on crowded platforms like TikTok and instagram. with over 1 billion users, LinkedIn offers access to a “premium audience” of affluent professionals, making it an attractive space for business-to-consumer marketing.
The campaign is in its early stages, and both K18 and Creator Authority are monitoring user response. walters and Caperonis are currently documenting their mentorship of the giveaway winners on LinkedIn.
LinkedIn’s increasing emphasis on video content, which saw a 34% increase in the past year and generates higher engagement, may further encourage business-to-consumer marketing on the platform. Both Walters and Caperonis used video to promote the K18 haircare giveaway.
Beauty and hair are about more than just appearance.When you feel your best, you do your best which boosts your confidence throughout your life, including your career.
What’s next
Gahan anticipates a rise in consumer brands utilizing LinkedIn for marketing,citing its unique audience and engagement opportunities.