United Wholesale Mortgage Partners with Suns, Mercury

Here’s a breakdown of the key information from the article, focusing ⁤on the naming rights ⁤deal and related partnerships:

* New Arena Name: The Phoenix Suns and Mercury’s home⁢ arena in Phoenix, Arizona, is now officially ‍named the⁤ Mortgage matchup Center. It was previously‍ known as PHX Arena.
* Deal Value & Length: The ⁣naming rights deal with United Wholesale mortgage (UWM), ⁢operating under the Mortgage ⁢Matchup brand, is worth nearly ⁣$115 million over 10 years.
* Ownership Connection: All three organizations – the Suns,Mercury,and UWM – are owned by Mat Ishbia. He is the CEO of⁤ UWM and purchased majority stakes in the⁣ basketball teams in February 2023.
* Expanded ⁣Partnership: This‍ deal goes beyond just the arena name. Mortgage Matchup is now the official⁣ mortgage partner of:
‍ * Phoenix Suns
⁣ * Phoenix Mercury
* Valley Suns (G League ‍team)
⁣ * NBA (overall)
⁤ ⁤ *⁣ WNBA (overall) – this partnership began in May of the previous year.
* Previous Sponsor: The previous naming ‍rights partner was Footprint, an environmental technology ‍company, from 2021.
*⁣ arena History: The ⁤arena has been open as 1992.
* Ishbia’s Statement: Ishbia believes the partnership will help connect mortgage brokers with consumers through ⁤the teams’ fan base.