15th General Assembly of the African Broadcasting Union (AUB): A Milestone for African Media

Between 02 and 06 September‌ 2024, the 15th General Assembly of the African Broadcasting Union (AUB) took ​place in Gaborone, Botswana, under the​ theme “The future of African media in ⁤the face of the challenges of‌ new technologies and ​climate change.”

This meeting was marked by strategic discussions for ⁢the future⁢ of African​ media, focusing on the ‍integration⁤ of⁤ new ​technologies ‍and addressing climate change.

Main Axes of⁣ the⁢ Gaborone⁢ Meeting

1. The Executive Council (02 September 2024)

The AUB​ Executive Council opened the Gaborone meeting‌ on 02 September 2024, announcing two important ⁣initiatives:

• Launch of Africa Artificial Intelligence Observatory: This ⁣observatory, located at the AUB, aims‍ to monitor, ⁤analyze, and predict the ⁢effects of artificial intelligence on⁣ African media, promoting the integration of new technologies in the continent’s media while considering local realities.
• Continued operation of the AUB Foundation⁢ for the Fight ‌against Cancer: The Council instructed the Director General of the Union, Mr. Grégoire Ndjaka, ⁤to continue implementing this⁤ foundation, launched in March ⁣2024 in Cameroon, to intensify the fight against cancer, which affects almost a quarter of the African population.

2. The General Assembly (September 3-4, 2024)

The General Assembly saw⁣ a strong African and international presence, highlighting the growing importance ⁣of the AUB​ on ⁣the global media scene. During this⁣ session, six⁣ new ⁤members were officially integrated:

• China Media Group (CMG)
• Voice of America (VOA)
• Russia Today (RT)
• China National⁤ Radio Television (NRTA)
• SPUTNIK
• MUSLIM TELEVISION ASSOCIATION

These new memberships strengthen the AUB network and open new perspectives for international cooperation in ​the media.

The AUB Awards

An‌ awards ceremony honored ⁤Africa’s best media productions and innovations, recognizing outstanding initiatives in the fields ​of journalism,​ technological innovation, and ⁤content production dealing with climate and environmental issues.

Messages of Recognition and Congratulations

The Chairman of the Executive Council of the AUB warmly thanked the people of Botswana and its⁤ President, His Excellency MOKGWEETSI MASISI, for the organization, the quality of the welcome given⁣ to the participants, and the efforts made to ⁣ensure the success of​ this major event for the media sector in Africa.

The 15th General Assembly of the AUB in Gaborone was a great success, marked by the arrival of new members‌ from several continents, including America and Asia, testifying to the​ growing influence of the AUB.

This General Assembly ​was a ⁤great opportunity to strengthen the media of the world and those⁤ of Africa.