Unleash the Flavor Revolution: Shin Ramyun’s Jaw-Dropping ‘Infinite Transformation’ Has Arrived

Unleash the Flavor Revolution: Shin Ramyun’s Jaw-Dropping ‘Infinite Transformation’ Has Arrived

September 28, 2024 Catherine Williams Business

Nongshim launches ‘Shin Ramyun Tumba’, a big hit on SNS
Previously, the Thai line ‘Shin Ramyun Tom Yum’ was introduced.
“Discover popular recipes and open up the possibility of launching them”

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Shin Ramyun on display in a large supermarket. [사진 = 연합뉴스]

“I tried to make Shin Ramyun Toowoomba after seeing the recipe in the past, but it’s amazing that it’s actually been released this time.”

Said Mr A, an office worker in his 30s who enjoys cooking by referring to recipes posted on social networking services (SNS). Until recently, you had to look up the Shin Ramyun Toowoomba recipe to make it, but now ‘Shin Ramyun Toomba Ramen Ramen Big Bowl Ramen’ has been released and you can enjoy it easily.

Shin Ramyun, which means ‘red soup’ ramen, is endlessly transformed. With the launch of various products, including the aforementioned ‘Shin Ramyun Tumba’ as well as ‘Shin Ramyun Tom Yum’, a reinterpretation of Thailand’s signature dish ‘Tom Yum’, expectations are rising as to whether K-ramen will be able to grow its popularity further.

Shin Ramyun Tumba Big Bowl Noodles Nongshim launched a new product, 'Shin Ramyun Tumba Big Bowl Noodles' on the 23rd, based on the 'Shin Ramyun Toowoomba' recipe popular on SNS. [사진 = 농심 제공] zoom in picture

Shin Ramyun Tumba Big Bowl Noodles Nongshim launched a new product, ‘Shin Ramyun Tumba Big Bowl Noodles’ on the 23rd, based on the ‘Shin Ramyun Toowoomba’ recipe popular on SNS. [사진 = 농심 제공]

According to the industry on the 28th, Nongshim Shin Ramyun Tumba launched Big Bowl Ramen on the 23rd. It was launched as a new product by borrowing ‘Nasippi’ (my own recipe), which is made by adding milk, cheese, shrimp, and bacon to Shin Ramyun.

Toowoomba’s Shin Ramyun recipe has been going viral since 2016, and various recipes have been shared on social media such as YouTube. The unique spiciness of Shin Ramyun and the softness of cheese and milk combine harmoniously, gaining popularity among consumers and becoming a representative adapter recipe.

In fact, various Toowoomba recipes using Shin Ramyun have been posted on YouTube. Depending on your preference, you can add less Shin Ramyun soup and more cheese People who like spicy food do Toowoomba with ‘Shin Ramyun the Red’.

According to big data analytics company RSN, Toowoomba’s Shin Ramyun content continues to be popular, showing an average annual increase of 13% over the past three years.

In a consumer survey conducted by Nongshim last year, around 60% of those in their 10s and 20s responded that they had heard of Shin Ramyun Toowoomba Leshi or had tried it themselves.

Shin Ramyun Tom Yum and Shin Ramyun Fried Ramyun Tom Yum Cup Ramen will be sold at 7-Eleven, Thailand's No. 1 convenience store. [사진 = 농심] zoom in picture

Shin Ramyun Tom Yum and Shin Ramyun Fried Ramyun Tom Yum Cup Ramen will be sold at 7-Eleven, Thailand’s No. 1 convenience store. [사진 = 농심]

This is not the only transformation of Shin Ramyun. Shin Ramyun launched two varieties of ‘Shin Ramyun Tom Yum’ and ‘Shin Ramyun Fried Ramyun Tom Yum’ in Thailand as the first global collaboration product in November last year. These two products are so popular that cumulative sales exceed 5 million units in just 8 months of launch.

These products combine the taste of Tom Yum, Thailand’s representative soup dish with a typical sour taste, to Shin Ramyun, and are sold exclusively in Thailand. As it is not currently sold in Korea, some users are said to buy it while traveling to Thailand or buy it directly.

Thanks to the popularity of the two products, Nongshim launched ‘Shin Ramyun Tom Yum Big Bowl Noodles’ and ‘Shin Ramyun Stir-Fried Noodles Tom Yum Big Bowl Noodles’ last June. We also plan to launch Shin Ramyun Tom Yum globally within the year.

A Nongshim official said, “There was a need from consumers who only wanted to enjoy Toowoomba’s Shin Ramyun, and since it is a product we plan to launch globally, we are targeting overseas consumers.” He added, “There are no plans at this time, but we are also open to the possibility of discovering and commercializing Shin Ramyun recipes that are well received on social media such as YouTube in the future.”

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