Unlock a Life of Joy: Ajinomoto Unveils ‘Live Your Life’ Campaign to Spread Happiness Across Thailand

Ajinomoto (Thailand) Company Limited, a leading company in creating good health and happiness for Thai society. Moving forward to support and inspire more than 13 million seniors nationwide, or 19% of the Thai population. Returned to live a valuable and active life again. Launched a new communication campaign for “Aminoph”, a dietary supplement that effectively helps muscle and joint recovery in the elderly. Under the concept of “Live Your Life”, sends commercials that convey the accumulated skills and experiences of 3 experienced creatives. Invites you to light the fire and feel proud of your own value that you convey to the society. Along with healthcare that meets the needs of life after retirement, along with Facebook promotion: Ajinomoto Amino House To be an online community to create a good life and happiness for Thai people. Especially helping to pass on and spread good activities so that the elderly can live more with friends and family.

AminoMov’s “Live Your Life” campaign was created based on insights into the demographic changes facing Thailand and the world. “Aging Society” in Many Countries According to a United Nations (UN) report, the number of elderly people is expected to double by 2050. join the elderly group It is a market with high potential for the development of products that focus on restoring physical and mental health. Since 2022, Thailand has entered an aging society, with more than 13 million people aged 60 and above, and the percentage of elderly people is expected to increase to 20-30% by 2042.

Mr. Wannares Sukhilak, New Business Manager, Ajinomoto (Thailand) Co., Ltd. He said: “Ajinomoto Committed to creating good health and happiness for the people of the world. In Thailand, it has been found that 4 million elderly people aged 60 and above are at risk and have problems with muscle and joint symptoms. It affects the confidence to move and do various activities in daily life. In addition, it has been found that participating in activities that connect with society or meeting with people, friends and family helps to clearly reduce loneliness and depression in elderly people. It also significantly helps to promote better mental health. We have made the latest communication campaign for AminoMov products. Inspire and motivate the elderly to live a meaningful and healthy life again.”

(From left to right: Uncle Oei – Winai Sattarujawong, Uncle Manit – Manit Worachat and Uncle Khieo – Chian Saengkaew)

“Live Your Life” Communication Campaigns Contains the creation of films3 ads which conveys the accumulated skills and experiences of three legendary and veteran creators who have succeeded in every sector, whatever it may be Uncle Khiao – Chian Saengkaew, 59 years old Leather sign painter from Yala who returned to paint a large billboard to pass on precious memories Uncle Manit – Manit Worachat, age 77 Legendary voice actor who makes short radio dramas expressing love and care for the elderly or Uncle – Winai Sattarujawong, age 57 The legendary advertising director returns to make commercials again in a fun and meaningful style. All 3 commercials emphasize that life after retirement still has energy, has not lost its passion and is ready to unleash its full power. and can fully enjoy activities with friends and family Just be fit and move freely and confidently. Strengthening and maintaining muscle mass that supports strong bones and joints, such as consuming the innovative dietary supplement of amino acids mixed with collagen for the elderly, “Aminoph” which has properties that help effectively restore muscles and joints. Because it is rich in the amino acid leucine and other 8 essential amino acids resulting from the application of AminoScience developed for maximum efficiency in improving health. which has received excellent acceptance in Japan

“In addition, we have prepared a series of activities to help the elderly regain their sense of self-worth and build meaningful connections with society. Get back to living more together with friends and family by opening Facebook: Ajinomoto Amino House, an online community to create the well-being of Thais in Ajinomoto. Including transmitting information and sharing experiences that meet the needs of the aging society,” said Mr. Wannaresuan Concluding Remarks

• Amino Mov, a food supplement of amino acids mixed with collagen. (Contains 15 packs/box, price 795 baht) Mixed Berry Flavor Rich in 40% leucine and 8 other essential amino acids, totaling 3,000 mg, along with collagen peptides from Japan. Helps restore muscle and joint strength. 1 pack provides 20 kilocalories of energy, sugar-free, equivalent to 20 grams of whey protein. Suitable for older people to get fit and move freely and confidently.

Follow the news and other activities of the “Live Your Life” campaign on Facebook: Ajinomoto Amino House