Huawei Cloud Media and Entertainment Summit: Revolutionizing the Industry ‌with AI

The Huawei Cloud Media and Entertainment Summit was ‍held in Amsterdam, gathering industry leaders from around ⁤the world to discuss the transformative impact of AI on the media industry.

Embracing Transformation with Huawei Cloud

Jacqueline Shi, President⁤ of Huawei⁣ Cloud Global Marketing⁢ and Sales Service, delivered the opening speech, highlighting the need for media organizations to embrace the transformation brought about by AI. Huawei Cloud provides a⁤ full-stack‍ solution built on powerful cloud⁤ computing, KooVerse’s‌ global cloud‍ infrastructure, and cutting-edge⁤ AI to support this transformation.

MetaStudio: A Digital Content Production Pipeline

MetaStudio is a digital content production pipeline that complements media networks to improve the efficiency, intelligence, and security of partner operations. This innovative solution enables media organizations to‍ produce high-quality content ⁣faster and more efficiently.

Building ⁤AI Native Media Infrastructure

Jamy Lyu, President of Huawei Cloud Media Services, followed with a keynote titled‍ “Building ⁢AI Native Media Infrastructure for a Smarter Media Industry”. He launched the brand new Huawei Cloud E³ Media Services, designed to help the M&E industry⁢ achieve new efficiency, new experience, and new evolution.

Revolutionizing Content Production with AI

Mr. Lyu observed that increasingly mature AI is reshaping the M&E industry, where⁤ cloud and AI are revolutionizing content production. MetaStudio‌ remains at ⁤the forefront of this revolution, with AI virtual human creation, AI video translation, ⁣and AIGC-based video rendering helping users⁢ produce content faster and better.

Enhancing the Viewing Experience

For a new experience, Huawei Cloud Low Latency Live (LLL) works with the internal Real-Time Transport Protocol (RTP) to limit the latency‍ to ⁢within 500​ ms and reduce freeze frames by 10%. This enables more real-time⁣ interaction in live streams.

Empowering⁢ Monetization

For a new evolution, Huawei⁣ Cloud media services leverage extensive expertise in the industry to empower monetization ‍for customers. The partnership with Qingdao Broadcasting System (QBS) enables QBS to efficiently produce virtual avatar videos and⁢ take its business to new levels.