Huawei Cloud Media and Entertainment Summit: Revolutionizing the Industry with AI

The Huawei Cloud Media and Entertainment Summit was held in Amsterdam, gathering industry leaders from around the world to discuss the transformative impact of AI on the media industry.

Embracing Transformation with Huawei Cloud

Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, delivered the opening speech, highlighting the need for media organizations to embrace the transformation brought about by AI. Huawei Cloud provides a full-stack solution built on powerful cloud computing, KooVerse’s global cloud infrastructure, and cutting-edge AI to support this transformation.

MetaStudio: A Digital Content Production Pipeline

MetaStudio is a digital content production pipeline that complements media networks to improve the efficiency, intelligence, and security of partner operations. This innovative solution enables media organizations to produce high-quality content faster and more efficiently.

Building AI Native Media Infrastructure

Jamy Lyu, President of Huawei Cloud Media Services, followed with a keynote titled “Building AI Native Media Infrastructure for a Smarter Media Industry”. He launched the brand new Huawei Cloud E³ Media Services, designed to help the M&E industry achieve new efficiency, new experience, and new evolution.

Revolutionizing Content Production with AI

Mr. Lyu observed that increasingly mature AI is reshaping the M&E industry, where cloud and AI are revolutionizing content production. MetaStudio remains at the forefront of this revolution, with AI virtual human creation, AI video translation, and AIGC-based video rendering helping users produce content faster and better.

Enhancing the Viewing Experience

For a new experience, Huawei Cloud Low Latency Live (LLL) works with the internal Real-Time Transport Protocol (RTP) to limit the latency to within 500 ms and reduce freeze frames by 10%. This enables more real-time interaction in live streams.

Empowering Monetization

For a new evolution, Huawei Cloud media services leverage extensive expertise in the industry to empower monetization for customers. The partnership with Qingdao Broadcasting System (QBS) enables QBS to efficiently produce virtual avatar videos and take its business to new levels.