Unlock the Secrets of Colgate House: A Sustainable Tour of Iconic Architecture and Nature in Aichi Prefecture

On Sunday, October 20, 2024, ADDReC Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Taiga Fukushima) will be the general producer and renovate with FOOD FOREST Co., Ltd. (Shinjuku-ku, Tokyo, Representative: Yen Tomita)・We held a sustainable tour for 35 junior high and high school students from London, England, at the redeveloped CORRUGATED HOUSE (Toyohashi City, Aichi Prefecture), the oldest corrugated house in Japan. In addition to the architectural tour of “CORRUGATED HOUSE,” this tour will feature a collaboration with the apparel brand “suzusan,” which uses traditional Arimatsu dyeing techniques from Aichi Prefecture, in order to give visitors an opportunity to experience a circular lifestyle in Japan. We held an Arimatsu dyeing experience workshop.

・What is this event partner “suzusan”?

This brand was launched in 2008 in Dusseldorf, Germany, by the fifth generation of Suzuzo Shoten, which handles the traditional Japanese craft “Arimatsu Narumi Shibori” that has continued since the Edo period, and has a workshop in Arimatsu, Aichi Prefecture.Since its establishment, the planning has been carried out in Germany, which has a bird’s-eye view of the global region, and the production has been carried out in Arimatsu, the production area for shibori. Shibori-dye, which creates hundreds of different patterns through simple techniques such as sewing with a needle, binding with thread, and sandwiching between boards, is characterized by the fact that all the work is done by hand, so no two pieces are the same.

This time, we are collaborating with suzusan’s new service on-site squeeze workshop.

While inheriting the wisdom of over 400 years of our predecessors, we continue to inherit traditional techniques that have been passed down over many years under the concept of “handcrafts that suit lifestyles around the world” and create products that fit people’s lives. do.

Currently, it is sold at over 120 carefully selected stores in 29 countries around the world, including Paris, New York, Berlin, and Milan, which introduce the latest in the fashion scene.

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・Tour overview

This time, we planned a sustainable tour as part of a school trip for junior high and high school students who came to Japan from London, England.

While touring famous buildings that inherit the spirit of Kenji Kawai, who aimed to break away from infrastructure and become self-sufficient in nature, you can also create things by hand from scratch while interacting with seasonal plants in the surrounding landscape. It is a tour where you can experience the joy of making things using Arimatsu dyeing, a traditional Japanese technique.

“CORRUGATED HOUSE” also holds workshop events with accommodation plans, so if you are interested in holding a tour or participating in an event, please contact us.

・Tour status

■CORRUGATED HOUSE tour

Divide into groups and sit on the shelves of bookshelves and listen to the story behind the story.

Relax in Japanese-made home furniture

■Arimatsu dyeing experience workshop

As part of a visiting workshop run by the Arimatsu dyeing brand “suzusan,” original handkerchiefs in two colors were created using dye made from chestnuts harvested in the garden of CORRUGATED HOUSE.

Explaining the cultural trends related to shibori and tie-dye dyeing around the world

After a lecture in English by suzusan staff, we took a walk through the garden to pick up stones and nuts to make dyed patterns.

In the process of wrapping the material in fabric and tying it with thread, the students used their free ideas to create a variety of shibori designs.

The rolled up fabric is then dyed by suzasan staff in stages.

Finally, after rinsing and putting them in the dryer, each piece was completed with its own individuality.

・Organizer’s comment

You can experience a circular lifestyle living in harmony with Japan’s nature. Enjoy the beautiful dyeing created from natural materials through vegetable dyeing and feel the warmth of handmade products. Furthermore, you can experience the wisdom and techniques of eco-sustainable living while feeling the changing nature of the four seasons. Adults and children alike can enjoy a time that is gentle on the mind and body, learning ideas that can be incorporated into daily life.

·summary

Through this tour, participants were able to raise their awareness of building a sustainable future and gain valuable cross-cultural experience. In particular, junior high and high school students living in urban areas overseas had an opportunity to deepen their understanding of sustainability through the “CORRUGATED HOUSE,” which combines Japanese tradition and modern architectural culture.

This initiative is an important step towards realizing a sustainable society, and we plan to continue proposing lifestyles that coexist with nature to many people. This tour, which brings smiles to the faces of its participants and fosters hope for the next generation, will continue to explore new answers to the growing demand for tourism.

STEAM education is the addition of Arts to STEM Education, which is an integrated study of Science, Technology, Engineering, and Mathematics.STEM alone tends to lead to convergent thinking, but adding Arts adds divergent thinking and creates creativity. This is an educational method based on the idea that it makes it possible to think creatively.

・Service overview

① Tie-dyeing service is available from 10 people, and if you have a small number of people, we will refer you to Arimatsu.

② Colgate House Brothers architectural tour scattered throughout the area

③Food events tailored to the four seasons of the 24th season are also being held./

Advance registration required for all

・Management: FOOD FOREST Co., Ltd.

FOOD FOREST looks to the future of regions in countries facing population decline, how to color the local area, create interaction with the urban working population, and create a story of regional value to lead a rich life other than economic value. We are a company that creates travel value for domestic and international users by thinking together about stories that can be told with confidence to people living in the countryside.

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・Project design: ADDReC Co., Ltd.

We are a production company that comprehensively designs planning, concept development, content, communication, etc. in the field of innovation, and implements it in spaces.