Unveil the Vibrant Charm of Akita Countryside: A Kaleidoscope of Prosperity Awaits – Join Our Exclusive Live Broadcast Series Now
E-commerce empowers industries and helps rural revitalization
Short video promotion and live broadcast series activities plan
In order to implement the spirit of the municipal party committee and municipal government on rural revitalization, promote the organic combination of the real economy and the digital economy, agricultural products and the Internet, let e-commerce live broadcasting and traditional agricultural innovation integrate to form a new format, vigorously promote the upward space of the city’s characteristic agricultural products such as pineapples, sweet potatoes, millet and other leading industries, and provide full-chain support for rural industrial revitalization, helping farmers increase their income and become rich. On the occasion of the golden autumn harvest, Gaoping City Industry and Information Technology Bureau and Gaoping City Media Integration Center jointly held the “Colorful Painting of Akita Countryside Showing Prosperity” short video promotion and series of live broadcast activities, and specially formulated this plan.
1. Purpose and Significance
Jiahe harvests wheat in autumn, two bumper harvests in one year. Based on the local leading industry and relying on the professional live broadcast team of Gaoping City Media Integration Center, the company uses new formats such as short videos on the Internet and live broadcasting to promote specialty agricultural products such as pineapples, sweet potatoes, and millet, effectively forming an online-driven offline sales model, breaking the regional restrictions on agricultural product sales, expanding the sales market, and promoting farmers’ income growth, adding another “powerful engine” to rural revitalization.
2. Activity Theme
“Colorful Painting of Akita Countryside”
3. Organizational Structure
Sponsor: Gaoping City Industry and Information Technology Bureau
Gaoping City E-commerce Public Service Center
Co-organizer: Gaoping City Agriculture and Rural Affairs Bureau
Gaoping City Development, Reform and Science and Technology Bureau
Gaoping Municipal Bureau of Culture and Tourism
Gaoping Small and Medium Enterprise Development Promotion Center
Organizer: Gaoping City Media Integration Center
Gaoping Zhichuangcheng Development Co., Ltd.
Jincheng Taihang Optimized E-commerce Co., Ltd.
Gaoping Tangfeng Film and Television Advertising Company
IV. Overall arrangements for the event
This year’s e-commerce live broadcast event to help farmers will revolve around the city’s colorful agriculture, focusing on the leading enterprises and characteristic agricultural products in the dominant industries. It will enhance the popularity of agricultural products through short videos and live broadcasts and promote corporate revenue growth.
Organize 3 themed series of activities:
1. “Colorful Painting of Akita”, creating 30 short videos of featured agricultural products
(II) “Rural Charm Shows Fenghua”, launching a series of 15 live broadcasts
(III) Online promotion: 15 special agricultural product promotion activities were carried out in the form of WeChat and APP graphic information
5. How to register for the event
1. Scope of participation: Planting professional cooperatives, cultural and creative products, and specialty agricultural products in all towns within the jurisdiction of Gaoping City can sign up to participate. The organizer will review the product prices and agricultural product quality, and those that meet the requirements will be promoted in the next step. Priority will be given to those that can be delivered nationwide by express delivery.
(II) Enterprises that wish to settle in Rural e-Towns can register first and promote themselves in advance.
(III) Registration method: Interested enterprises shall submit the registration form to the township office or Gaoping City E-commerce Public Service Center, which will be implemented by the organizing unit.
Contact number: 15603567567 18635689568
6. Schedule
The event is scheduled to take place from September 10, 2024 to October 20, 2024, in four phases:
1. The first stage: September 10, 2024 to September 20, 2024, publicity and registration;
(II) Phase II: September 21, 2024 – October 10, 2024, a professional team will create short videos of the products of each township;
(III) The third phase: October 11, 2024 to October 25, 2024, one live streaming sales event will be held every day;
(IV) The fourth phase: October 11, 2024 to October 25, 2024, secondary publicity through online exhibition and broadcast.
In case of force majeure, the execution time will be postponed and notified separately.
VII. Other requirements
(I) The units and individuals participating in this activity must strictly abide by relevant laws and regulations, respect and protect intellectual property rights, and strictly prohibit the dissemination of acts that endanger national security and violate social morality, and strictly prohibit plagiarism, false propaganda, infringement of patent rights and other acts that infringe on the legitimate rights and interests of others.
(2) Live broadcast content and short videos must not contain any content that violates the Constitution of the People’s Republic of China and other laws and regulations.
(III) All enterprises and individuals participating in the event must ensure that their products comply with national standards, and they will be responsible for any return or exchange issues that arise.